Maxim’s April cover, the second since Kate Lanphear became the mag’s editor in chief, features Lily Aldridge topless on a sun-kissed beach. The Victoria’s Secret Angel (noticing a trend?) claims she is always “very careful” about how much of her bod is exposed. Just because you got it, doesn’t mean you should always flaunt it. {Maxim}

Unlike Marc Jacobs, American Apparel has no interest in finding models via social media. The retailer is apparently undergoing a change in direction when it comes to the look of its models. A recent casting call flyer stated that the brand was only interested in casting “real models,” while “Instagram hoes and THOTS” need not apply. {Animal}

Could Gap ever bounce back from its long period of declining sales and lackluster design? In an in-depth interview, the retailer’s CEO Art Peck says he is working on creating relevant clothing and accessories with “better product” and a focus on “mobile interaction.” {Fast Company}