Kourtney Kardashian tries to help a friend get her groove back in a Sєxy new ad released on Friday, promoting her latest lemme product.
The reality star, 46, who was blasted for posting a Bible verse over some scantily clad selfies, made the promotion with model Julia Fox, 35.
Fox used to date Kim Kardashian’s ex-husband Kanye West.
The video begins with classical music as a gorgeous butler approaches the Uncut Gems star with a silver tray and bottle of product and a note while she is soaking in a bubble bath, with her blonde hair styled high on her head as in an old 1950s film.
‘Open for pleasure,’ the note reads.
Fox then picks up a tub-side telephone to call her pal, who is wearing Marilyn Monroe inspired pink lingerie while perched on a pink bed.
‘Hi!’ Kardashian says into the phone. ‘What on Earth did you just send me?’ Fox asks curiously.
Kourtney Kardashian tries to help friend Julia Fox get her groove back in a Sєxy new ad released on Friday, promoting her latest lemme product
‘It’s lemme play, our new intimacy gummy,’ the entrepreneur said, explaining ‘It increases blood flow to’ a series of bleeped out nether regions.
‘Okay, but quit, you know I’m like three years out of the game,’ Fox said of her vow of celibacy she took after the overturning of Roe v Wade by the US Supreme Court in June 2022.
Read More Julia Fox begs women not to have kids with ‘losers’ after being excluded from major family event 
It’s not about romance, it’s about circulation,’ Kardashian emphasized.
‘Side effects may include: uncontrollable pleasure, a reawakened libido, and a reminder that you come first,’ the Poosh founder said before taking the phone away from her ear and telling the camera, ‘literally’ in a frisky play on words.
‘Take responsibly, or don’t,’ she concluded before abruptly hanging up.
Fox, seeming confused, puts down her receiver, and then decides to give the supplements a chance, taking two.
As she relaxes in the tub, a bell is rung by her butler, and the model’s bright blue eyes widen as she is awakened by a strange sensation.
‘This is your reminder that you come first… literally,’ Kardashian wrote next to the video on Instagram. ‘I’m so excited to finally announce the launch of @lemmePlay, our Daily Intimacy Support Gummies. Available 05.13 ✨’
The ad begins with Fox, 35, enjoying a luxurious bath, when she received a message from Kardashian, 46. ‘Open for pleasure,’ the note read
Fox asked why she was being gifted the gummies since she was ‘like three years out of the game,’ following her decision to become celibate after Roe v Wade was overturned
It’s not about romance, it’s about circulation,’ Kardashian emphasized, adding, ‘Side effects may include: uncontrollable pleasure, a reawakened libido, and a reminder that you come first’
The curious Fox decides to give the cherry flavored gummies containing Maca and Horny Goat Weed a try. Both are believed to increase blood flow, but studies have been inconclusive
As she relaxes in the tub, a bell is rung by her butler, and the model’s bright blue eyes widen as she is awakened by a strange sensation
Fox used to date Kim Kardashian’s ex-husband Kanye West
In another post promoting the product she wrote, ‘Research shows that nearly half of women struggle to reach orgasm with a partner, and many have never experienced one at all. Your pleasure matters, and it’s time to prioritize it.’
The cherry flavored gummies contain Maca and Horny Goat Weed. Both are believed to increase blood flow in woman and their male partners, should they choose to have one, although studies on these supplements has not proved to be conclusive.
Kardashian launched lemme in September 2022. On the website, the Keeping Up with the Kardashians alum said she was inspired to investigate wellness after giving birth to her first child.
The mom of four shares Mason, 15, Penelope, 12 and Reign, 10, with her former partner Scott Disick. She shares Rocky, 19 months, with husband Travis Barker, 49.
