Coronation Street stars are at war with soap bosses after stars Samia Longchambon and Sair Khan were cleared to cash in with lucrative brand deals, while others were denied, it’s been claimed.

The ITV soap has been hit by a string of budget cuts in recent months, with many big names opting to leave the show in a mᴀss exodus.

Now, sources are claiming that some big names have been able to boost their earnings with outside brand deals, with Samia previously featuring in a promotional clip for Marks and Spencer alongside her husband Sylvain.

Sair, 37, was allowed to upload a glossy video of a £2,500 Italian oven from Bertazzoni despite ITV rules banning commercial deals for soap stars, without approval from bosses.

This move has reportedly angered some stars of the ITV soap, with one insider telling The Sun that they’ve been blocked from accepting similar work offers.

The actress, who claimed they’ve had two brand deals blocked, told the publication: ‘It’s one rule for the polished PR favourites, and another for the rest of us.

Coronation Street stars are at war with bosses after stars Samia Longchambon (pictured) and Sair Khan were cleared to cash in with brand deals, while others were denied, it’s been claimed

Sources are claiming that some big names have been able to boost their earnings with outside brand deals, despite strict rules, while others have been denied (star Sair is pictured)

‘We’ve been told time and time again: no ads, no endorsements — not so much as a candle on Instagram. 

‘People are keeping quiet as they don’t want to rock the boat or get the boot but there’s a lot of anger.

A representative for Coronation Street told The Sun: ‘We do not discuss individual cases, but the cast are aware that all requests for commercial deals go through an approvals process and are dealt with on a case by case basis.’ 

MailOnline has contacted a representative for Coronation Street for comment.

Samia has starred as Maria Connor on Coronation Street since 2000, while Sair joined the cast as Alya Nazir in 2014.  

Internal documents state that any outside work must be pre-approved, must not conflict with ITV’s commercial partners or damage an actor’s character’s integrity.

It’s been reported the ITV soap is in trouble due to an alleged cash crisis and a revolt from the cast over poor working conditions and low salaries.

In January, an insider claimed some of the show’s well known actors could see their scenes in the Rovers Return cut to save cash.

Samia appeared in a promotional video for Marks and Spencer alongside her husband Sylvain, to promote their seasonal menu

Sair was allowed to upload a glossy video of a £2,500 Italian oven from Bertazzoni, despite ITV rules banning commercial deals for soap stars, without approval from bosses

Soaring TV production costs and a collapse in advertising revenue are said to have put the future of the long-running soap in jeopardy and sparked a number of budget cuts

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And as more well-established stars are paid more per episode, the show is said to be relying more on its newer characters as those actors are paid less.

Salaries on the cobbles vary significantly with established stars like Bill Roache said to earn £2,000 per episode while newbies usually get £400 per appearance

Gail Platt – played by Helen Worth for 50 years – appeared in just 26 out of 304 episodes in her final year on the soap, while Bill only played Ken for 48 episodes.

While some of the show’s mid-ranking and younger actors are been said to be worried they’ll be written off the show in order to keep the more established stars.

Last year, the show’s new boss warned the multiple characters will face the boot as she opened up about several ‘unexpected exits’ in 2025.

Since November, Charlotte Jordan, Sue Cleaver, Sue Devaney, Colson Smith, and Luca Toolan — have all announced they will be leaving the show.

Other actors have reportedly vented their fury on a WhatsApp group over fears they could be next.

A source said: ‘There’s a WhatsApp group which has been pinging with messages about concerns of where the axe will fall next.’

‘It’s a tough time on the soap and it’s filtering down. There is a feeling more people will be cut to save money and to keep the best-paid stars like Bill Roache and Jack P Shepherd on board.’

The insider added that cast members have also complained about the long working hours.

They added: ‘Filming is tough. One person moaned they were ‘worked like dogs’. The days of bumper pay are gone.’

Last month, it was also reported that bosses have a new plan up their sleeves to raise some more funds, and have applied to trademark the ‘Corrie’ brand. 

According to The Mirror, they have filed an application with the UK’s Intellectual Property Office to be able to flog branded products for fans to buy.

The publication claimed the paperwork was filed last month and once approved, would last for 10 years, preventing other parties from using the famous Corrie name.

It is said bosses want to use the well-known brand to sell the likes of toiletries, cosmetics, kitchen utensils, bed linens and even perfumes.