Martin Lewis couldn’t hold back his emotion and fumed ‘it’s ridiculous’ as he ranted about online scammers during a segment on Tuesday’s This Morning. 

The money guru, 52, appeared on ITV to chat to hosts Cat Deeley, 48, and Ben Shepherd, 50, and answer some viewer’s money concerns. 

And unfortunately there is still an online scam going around using Martin’s face.

Ben said: ‘Now this is a heartbreaking one Martin and I know  that you will respond accordingly. 

‘But Jay needs some help for her brother, my brother has been scammed.

‘He thought Martin Lewis was dealing with crypto. Over the few months he’s lost £140,00.’

‘Heartbroken’ Martin Lewis fumes ‘it’s ridiculous!’ on This Morning in explosive rant about online scammers – and issues urgent warning to viewers

The money guru, 52, appeared on ITV to chat to hosts Cat Deeley, 48, and Ben Shepherd, 50, and answer some viewer’s money concerns

The viewer wanted to know how she could help her brother get out of debt.  

As Ben read out what had happened, Martin sighed in disbelief and then after he had finished, took a long pause before replying with: ‘I’m very sorry to hear it.

‘It’s just ridiculous that this is still going on.

‘It is ridiculous that the current government and past government have never had the balls to take on big tech and their scams. 

‘They have not properly regulated them, they have not done what they need to do which is to make it more expensive for them to publish these scam ads with huge fines and huge levies against them if they do.’ 

He continued: ‘Right across the board there are scams everywhere.  

‘See any ad with me in, I do not talk about crypto, I do not do advertising, I do not do investing. 

‘Please do not touch it.’

As Ben read out what had happened, Martin sighed in disbelief and then after he had finished, took a long pause before replying with: ‘I’m very sorry to hear it. ‘It’s just ridiculous that this is still going on’

Read More Martin Lewis issues urgent scam warning to women amid state pension changes

He finished by saying: ‘No one is protecting you when it comes to scam adverts.

‘No one is looking after you. 

‘You have to look after you.

frankly any advert you see on social media with a celeb’s face on it. 

‘I wouldn’t touch it. 

‘Always go to a separate place. 

‘Any adverts with crypto, do not touch it. If you want to do crypto, you need to make sure you’re doing your research, you’re not just clicking on a link on social media.

‘I’m sorry. That doesn’t help the individual. I hear it, it breaks my heart. 

‘I don’t know how much times I can say this?!’ 

Those watching at home also felt heartbroken for the individual. 

One said on X: ‘Never risk anything you can’t afford to lose ….’#thismorning.’

‘I would steer clear of anything with Lewis or Bartlett on, genuine or not.’ 

‘I’m sick of seeing those s**t ads on here, some of the accounts have been on here for years and have never posted but because they’re paying for a blue tick.’

This Morning airs weekdays from 10am on ITV1 and is available to stream on ITVX.