Yasmin Le Bon gave onlookers a view to a thrill on Wednesday evening as she celebrated the launch of her new clothing campaign with a host of leading fashion editors and broadcasters. 

The supermodel wife of Duran Duran star Simon Le Bon hosted guests at popular Chelsea restaurant Daphne’s after joining George at Asda as the face of their latest affordable summer clothing collection. 

Le Bon, 60, fronts the campaign as Asda celebrates sixty years since the Asquith brothers joined forces with ᴀssociated Dairies to create the nationwide supermarket chain. 

The Oxford-born model – whose daughter Amber gave birth to her first grandchild in January – looked typically stylish in a lightweight linen co-rd from the new range as she joined Glamour editor-in-chief Jo Elvin and ITV Lorraine’s resident stylist Mark Hayes at the event. 

The seasonal collection – which starts at as little as £8:00 – includes classic pieces that can be styled up or down and re-worn for day or evening. 

Yasmin Le Bon gave onlookers a view to a thrill on Wednesday evening as she celebrated the launch of her new George at Asda clothing campaign

She was joined by guests including ITV Lorraine’s resident stylist Mark Hayes as she hosted the event at Chelsea restaurant Daphne’s 

Discussing her involvement with the affordable brand, Yasmin said: ‘Fashion should be for everyone. George is a success story to be proud of. 

‘I am pᴀssionate about clothes that can lift your spirits, and having fun with fashion should be for everyone. Wearing something you love can bring joy and a pop of colour can brighten your day. It’s a privilege to be a part of this celebration!

‘Shoppers want that high-end fashion feel without it having to cost the earth. George takes trends and makes them work in the real world. 

‘Mixing high-end luxury and high-street fashion isn’t new, but it keeps getting better. There is something for everyone at George.’ 

Liz Evans, Chief Commercial Officer of George and Retail Stores, added: ‘We’re incredibly excited to have Yasmin Le Bon as the face of our summer fashion collection.

‘Yasmin’s timeless appeal resonates across generations, making her the perfect ambᴀssador to represent our vibrant, inclusive, and fashion-forward pieces this season. 

‘As proud members of the wider Asda family, we’re thrilled to be celebrating our 60th birthday—and partnering with an icon like Yasmin, who is also celebrating her 60th year, makes this milestone even more meaningful.’

The evergreen model was celebrating after daughter Amber, 35, welcomed son Sasha Echo – Le Bon’s first grandchild – with boyfriend Ben Mercer on January 30. 

The Oxford-born model – whose daughter Amber gave birth to her first grandchild in April – looked typically stylish in a lightweight linen co-rd

The evergreen model was celebrating after daughter Amber, 35, welcomed son Sasha Echo – Le Bon’s first grandchild – with boyfriend Ben Mercer on January 30 

Read More Yasmin Le Bon shows off her ageless features alongside lookalike daughter Amber

Announced the  birth to HELLO! magazine, Amber said: ‘I’m just so obsessed with him. 

‘I keep looking at him and think, ‘how on earth am I ever going do anything ever again? And all I want to do is cuddle you and smell you…

‘We had two names on our shortlist and when he came out, I said, “I think he’s a Sasha”. I’ve always loved that name.

‘Echo is a name from Greek mythology, and we liked the way it flowed on from his first name.’

Amber spent 40 hours in labour with Sasha – who weighed 7lbs 6oz – and had both Ben and her mother by her side at London’s Chelsea and Westminster Hospital. 

Amber spent 40 hours in labour with Sasha – who weighed 7lbs 6oz – and had both Ben and her mother by her side at London’s Chelsea and Westminster Hospital