Showbiz

Fate of Kate Moss’ wellness brand Cosmoss revealed after it faced a compulsory strike-off less than three years after being founded

Fate of Kate Moss’ wellness brand Cosmoss revealed after it faced a compulsory strike-off less than three years after being founded

Kate Moss’ beleaguered wellness brand Cosmoss has narrowly avoided being dissolved, as new official documents show the threat of compulsory strike-off has been discontinued.

Just weeks after the company was issued a formal notice warning it could be removed from the official register, Companies House confirms the action has now been halted.

According to the update, the Registrar of Companies is ‘taking no further action’, stating that a cause had been shown as to why Cosmoss should remain on the register.

The Mail revealed in February that Cosmoss faced being struck off the register, sparking concern about the future of Moss’s much-hyped lifestyle venture.

Launched in 2022 to much fanfare, Cosmoss promised to channel Moss’s supermodel sensibilities into a wellness empire, offering products ranging from teas and face creams to £105 ‘sacred mist’ sprays.

But while the business has seemingly dodged a legal bullet, fans are now left scratching their heads over the brand’s digital silence and online dysfunction.

Kate Moss ' beleaguered wellness brand Cosmoss has narrowly avoided being dissolved, as new official documents show the threat of compulsory strike-off has been discontinued

Kate Moss ‘ beleaguered wellness brand Cosmoss has narrowly avoided being dissolved, as new official documents show the threat of compulsory strike-off has been discontinued

Just weeks after the company was issued a formal notice warning it could be removed from the official register, Companies House confirms the action has now been halted

Just weeks after the company was issued a formal notice warning it could be removed from the official register, Companies House confirms the action has now been halted 

Despite the reprieve, Cosmoss hasn’t posted on its Instagram account since February — an unusual lull for a brand that once leaned heavily on its moody, moss-green aesthetic and lifestyle messaging.  

The last post, on 20 February, is filled with customer complaints.

‘Is there something wrong with your EU web shop? Trying to make some purchases but cart will not load. Have tried both on iPhone and Mac. Would love to put in an order,’ one fan wrote. 

Another replied saying they were having the same problem.

A third added, ‘I placed an order 4 days ago and can’t see its status because the website doesn’t work. I see error all the time.’

Attempts to add products to the cart on Cosmoss’s official website currently result in an empty basket, making it impossible to complete a purchase.

Adding even more fuel to the confusion, several Cosmoss products have recently surfaced on the beauty discount retailer Boop Beauty – with markdowns of up to 69 percent off, suggesting a potential stock clear-out or shift in distribution strategy.

MailOnline has contacted a representative for Kate for comment. 

When Kate launched Cosmoss in 2022, she claimed it would ‘open a door’ to ‘balance, restoration, and love’.

But this is not the first sign of trouble as the wellness brand reportedly owed lenders more than £405,000 in April 2023.

According to the update, the Registrar of Companies is 'taking no further action', stating that a cause had been shown as to why Cosmoss should remain on the register

According to the update, the Registrar of Companies is ‘taking no further action’, stating that a cause had been shown as to why Cosmoss should remain on the register

The brand's skincare products, made from 'potent, natural substances', are split into three daily rituals which cost more than £400 in total

The brand’s skincare products, made from ‘potent, natural substances’, are split into three daily rituals which cost more than £400 in total 

Read More Kate Moss poses in intimate sH๏τs with Ray Winstone for striking Perfect Magazine cover article image

The skincare brand sells 20 herbal tea bags for £20, as well as perfumes, and skin creams – including a £105 regenerating face oil and a £125 Sacred Mist room spray.

Kate claimed Cosmoss is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022.

It has been likened to a British version of Gwyneth Paltrow’s US business Goop as Kate became the latest celebrity to jump on the wellness market.

Kate’s beauty products, made from ‘potent, natural substances’, are split into three daily rituals which are said to balance the ‘body and soul with the natural environment and the circadian cycles’.

The website describes these rituals as enabling us to ‘adjust to the rhythm of nature, help us find inner peace and self-fulfilment, and open a door to balance, restoration and love’.

The full three rituals cost more than £400, while the popular Golden Nectar serum – which contains the ‘mythical’ tears of Chios, a plant resin produced on the Greek island – has a £105 price tag alone.

The dawn ritual, which fills the body with ‘positive energy’, costs a total of £287 and includes a £21 antioxidant ‘dawn tea’, a £52 cleanser and £95 anti-ageing face cream.

In 2023, the Daily Mail revealed that Kate had won a legal battle with a pharmaceutical firm over the name of her brand Cosmoss.

It means she has trademarked Cosmoss for ranges such as herbal preparations for medicinal purposes, plus food and mineral supplements in her latest venture.

When Kate launched Cosmoss, to great fanfare in 2022, she claimed it would 'open a door' to 'balance, restoration, and love'

When Kate launched Cosmoss, to great fanfare in 2022, she claimed it would ‘open a door’ to ‘balance, restoration, and love’ 

Kate's beauty products, made from 'potent, natural substances', are split into three daily rituals

Kate’s beauty products, made from ‘potent, natural substances’, are split into three daily rituals

‘Kate has huge ambitions for the Cosmoss brand,’ the Daily Mail’s Richard Eden was told at the time.

Kate applied to the Intellectual Property Office (IPO) in 2022 to trademark Cosmoss for applications from aromatherapy candles, vitamin supplements and teas to magazines, videos and home furnishings, but Danish firm Pharmacosmos objected to her application.

The company, which makes products for those with iron deficiencies, has been in business for more than 50 years.

It gave a ‘likelihood of confusion’ as the reason for its objection, but the opposition to Kate’s application was dropped.

A filed update at the IPO showed at the time Cosmoss no longer planned to trademark goods intended for treating iron deficiency, meaning there would be no clash with the Danish firm.

Then the brand faced backlash again in March 2024 when Kate boasted that she had succeeded where the world’s top scientists have failed – and found a miracle cure for eczema.

Just one application of her new £105 Golden Nectar skin oil, she said, had an unexpected bonus of instantly getting rid of eczema or another uncurable skin condition, psoriasis.

‘I have to tell you a secret: we didn’t know when we made it; we’ve discovered it since,’ she says in a video of her conversation with fashion writer Alessandra Steinherr, posted on the Cosmoss Instagram page.

In 2023, the Daily Mail revealed that Kate had won a legal battle with a pharmaceutical firm over the name of her brand Cosmoss

In 2023, the Daily Mail revealed that Kate had won a legal battle with a pharmaceutical firm over the name of her brand Cosmoss

‘I have friends with eczema and any kind of psoriasis, any kind of spots, bite… You put this on — and gone, the next day.’

However, the NHS website states that there is no cure for eczema or psoriasis, which are painful, unsightly conditions whose symptoms are usually treated with moisturisers as well as creams and ointments to reduce swelling and redness during flare-ups.

Kate was blasted by the NHS ‘ top doctor Professor Sir Stephen Powis over the ‘misleading health claims’.

The brand previously also had problems with federal authorities in the United States over plans to market a cannabis-derived health product.

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