David Beckham donned a black leather jacket while cruising on a motorbike in a new ad for Pepsi.
The campaign, which features the tagline ‘If you love it, it is never a waste’, is the latest instalment of Pepsi’s Thirsty for More platform.
At the start of the ad, the football legend, 49, is seen walking toward a motorbike before hopping on and revving the engine.
In a close-up sH๏τ, David turns to the camera and says, ‘If you love it, it’s never a waste’ while sporting the sleek biker look.
Another sH๏τ highlights his signature neck tattoos as he takes a long sip of the soft drink before riding off into the sunset.
David’s relationship with Pepsi spans decades, including multiple endorsement deals and iconic campaigns.
David Beckham donned a black leather jacket and cruised on a motorbike in a new ad for Pepsi
The campaign, which features the tagline ‘If you love it, it is never a waste’, is the latest instalment of Pepsi’s Thirsty for More platform
One notable deal, announced in 2004, was a five-year sponsorship worth £10 million to coincide with Euro 2004.
Speaking about the partnership, David said: ‘It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time.
He added: ‘I enjoyed shooting this latest campaign and I’m excited for what’s to come.’
It comes as David will reunite with his eldest son Brooklyn at his 50th birthday party next week, ending any rumours of a family feud.
The former footballer will celebrate his milestone birthday with a lavish dinner party on Friday May 2 at three Michelin star restaurant Core in London.
Brooklyn, 26, and his wife Nicola Peltz are reported to be on the guest list, alongside David and Victoria’s other three children Romeo, 22, Cruz, 20, and Harper, 13 and celeb pals including Tom Cruise and David’s Class of ’92 teammates.
Chefs at Core have spent weeks designing a bespoke menu for the celebrations, with an insider revealing to The Sun how David is keen to have a more intimate party at his favourite London restaurant, surrounded by his beloved family.
‘David is going all out for his 50th – and while a dinner party seems understated it is going to be a bash to remember,’ the source explained.
At the start of the ad, the football legend, 49, is seen walking toward a motorbike before hopping on and revving the engine
In a close-up sH๏τ, David turns to the camera and says, ‘If you love it, it’s never a waste’ while sporting the sleek biker look
Another sH๏τ highlights his signature neck tattoos as he takes a long sip of the soft drink
At the end of the ad, the star puts on his helmet and hops on his motorbike, riding off into the sunset
‘Brooklyn and Nicola are on the list, as well as Romeo, Cruz and Harper, and his and Victoria’s parents – it’s a proper family affair.
‘David threw a big party in Miami for his American friends but on his actual birthday, Friday May 2, he wants a more intimate celebration.
Brooklyn’s reunion with his family comes after reports of ‘a growing rift’ between the oldest Beckham child and his parents.
Brooklyn and Nicola were not at David’s Miami party last month and also did not celebrate Easter with his family.
Rumours of a rift between the eldest son and his parents began when Brooklyn was noticeably silent on his former Spice Girl mother’s birthday last week, a far cry from his usual sweet posts about her.
Neither the former pH๏τographer nor his wife wished Victoria a happy 51st birthday on Thursday, while David, Romeo and Cruz posted gushing messages.
The Mail later revealed relations are said, once more, to be ‘strained’ between Brooklyn and Nicola, and his mum and dad – just days away from David’s planned ‘intimate family’ 50th birthday bash.
Instead, the young couple – who married in an eye-wateringly lavish wedding in Palm Beach, Florida in 2022 – chose to share pictures of their trip to the Coachella music festival in Indio, California.
It comes as David will reunite with his eldest son Brooklyn at his 50th birthday party next week, ending any rumours of a family feud (pictured in October 2024)
The former footballer will celebrate his milestone birthday with a lavish family dinner party on Friday May 2 at three Michelin star restaurant Core in London
There are also fears Brooklyn and his wife may suddenly decide not to accompany the rest of the family to David’s birthday celebrations.
‘David adores his sons and he is so, so proud of how close they are,’ an ᴀssociate revealed to The Mail last week.
‘He loves having a happy family that loves spending time together.
‘Family is everything to him. He is a working class boy who grew up with strong connections to his grandparents and parents, and he loves nothing more than to see his boys, and Harper, being so close.
‘While the location will be perfect and stunning, what he wants most is for his family to be around him, happily getting along. Right now, though, things aren’t great.
‘All everyone around them hopes is that they can mend any issues in time for the big day – for David.’
This wouldn’t be the first time Brooklyn and Nicola have been missing on family occasions: they have been notably absent for numerous family get-togethers over the past 12 months.
An insider has revealed of the guestlist: ‘Brooklyn and Nicola are on the list, as well as Romeo, Cruz and Harper, and his and Victoria’s parents – it’s a proper family affair’
Read More David Beckham ‘will end family feud’ with son Brooklyn at intimate party for his 50th birthday
But to miss David’s 50th birthday would, say those close to him, be incredibly hurtful.
Friends of the Beckhams have also claimed Brooklyn told his parents he will come, while they are said to also be ‘expecting’ Nicola to turn up.
Yet doubts clearly remain: ‘Both have very much been invited as much-loved members the family,’ the friend said.
‘But you never know, Brooklyn and Nicola will do what they want to do.’
Another friend said: ‘It would absolutely destroy David if any fall-outs carry on and become big deals.
‘It would be the best birthday present ever for David to have all of his children and their partners happily having a wonderful time togethe. That’s what really puts a smile on his face.’