Sophie Ellis-Bextor was the epitome of chic in a floral white retro swimsuit as she sunbathed on Brighton Beach and Pier on Thursday.

The Murder On The Dancefloor singer, 46, looked incredible in her red, green, yellow and white one-piece, which featured a love-heart neckline.

Lounging on an orange sunbed, Sophie kept a low profile as she accessorised her beach ensemble with a pair of brown square sunglᴀsses.

For her outing, she styled her brunette tresses in a chic half-up-half-down style and opted for a nature makeup look.

Modelling Freemans latest summer collections, Sophie can be seen enjoying a day out on the southern coast as she visited the resort’s famed funfair, beach huts and pebble beach clad.

Speaking of the campaign, Sophie said: ‘To me, this ad is bottled sunshine. Summer is all about living lightly – from clothes to makeup to accessories to that joyful feeling in your heart when the sun shines.

Sophie Ellis-Bextor, 46, was the epitome of chic in a floral white retro swimsuit as she sunbathed on Brighton Beach and Pier on Thursday

The Murderer On The Dancefloor singer,  looked incredible as she visited the resort’s famed funfair, beach huts and pebble beach clad

‘Freemans wanted to capture that feeling of fun and as you can see from the smiles on all our faces, we did it. It makes you long for lazy days and fabulous summer fashion.’

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Ann Steer, Chief Executive Officer, Freemans said: ‘After Sophie starred in our Christmas ad, everything she wore sold out in a few days – and we expect the same to happen this summer.

‘Sophie and the Style Squad are genuine style allies to midlife women and our new summer collection has all any shopper needs to be a summer belle, whether you’re in Brighton, Benidorm or Barbados.’

The 30-second commercial opens at Brighton’s celebrated Palace Funfair on the resort’s Pier, where Sophie wins the strongman-style game, hitting Freeman’s logo target lit up in dazzling lights.

Supported by her style squad, former model Sophie then enjoys the attraction’s retro rides while showcasing a selection of the retailer’s stylish summer collections.

Her outfits include a blue and white puff-sleeved mini dress, on-trend denim waistcoat and wide-leg jean co-ord, burnt orange smock dress and a striking combo of chino shorts and black square-necked top.

The ad then moves to the resort’s beach huts, where a sun-soaked golden beach is created, with Sophie and the Style Squad donning swimsuits, sunglᴀsses and hats to ‘catch the rays’.

The mini film ends with a walk along Brighton’s famous pebble beach with the strapline ‘Find your summer style at Freemans’ – emphasising the retailer’s inclusive and welcoming ethos where every woman can find the fashion she loves.

The 30-second commercial opens at Brighton’s celebrated Palace Funfair on the resort’s Pier, where Sophie wins the strongman-style game, hitting Freeman’s logo target lit up in lights

Supported by her style squad, former model Sophie then enjoys the attraction’s retro rides while showcasing a selection of the retailer’s stylish summer collections 

Her outfits include a , burnt orange smock dress and a striking combo of chino shorts and black square-necked top

The ad, the earliest Freemans has launched, will air on 11 April 2025.

The new summer collection features over 250 new lines and includes big-name brands such as Ted Baker, Monsoon, Pour Moi and Birkenstock across key summer fashion categories, including footwear and accessories as well as Freemans exclusive own-bought offerings.

The commercial follows the successful launch of Freemans’ new holiday shop featuring Lascana with I’m a Celebrity star Myleene Klᴀss.

The mum-of-three was snapped modelling a series of ʙικιɴιs and beachwear to launch the Freemans Lascana Holiday Shop, causing a media frenzy and record traffic to the Freemans website.