Kim Kardashian made a big announcement on Tuesday.
Her brand SKIMS is now working with shoe and sports apparel giant Nike for a 2026 line called NikeSKIMS.
Nike will launch a new women’s activewear brand in the U.S. this spring in partnership with Kardashian-owned shapewear clothing company Skims, it was reported.
‘Introducing NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform,’ Kim wrote on Instagram.
The siren also shared a look at the logo which was a Nike swoosh and the SKIMS name.
Nike CEO Elliott Hill is working to bolster its portfolio to better compete with upstart brands.
Product innovation and a return to focus on its core sports roots have been at the forefront of Hill’s mission to revive sales at Nike, which have been lagging strong growth at Hoka and New Balance.
Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike
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The company’s bid to appeal to women, who made up about 40% of its customers in 2023, was evident in Nike’s first Super Bowl ad in nearly three decades.
The ad featured star women athletes including Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson and Sabrina Ionescu.
Skims was launched in 2019 and is valued at around $4 billion.
It has seen a strong demand for its shapewear as Kim has modeled the designs herself in sizzling pH๏τo shoots.
Nike said on Tuesday the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women.
The first collection will be launched at some retail locations in the U.S. as well as at NikeSKIMS’ website.
The brand would launch globally in 2026, expanding into more retail locations, as well as in the wholesale segment.
The brand would sit alongside other names under Nike’s kitty, including Converse, Jordan, ACG and Nike SB.
Nike will launch a new women’s activewear brand in the U.S. this spring in partnership with Kardashian-owned shapewear clothing company Skims. CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands
Kardashian on Sunday at the SNL 50 event in NYC
Kim’s ex Kanye West seemed to make a dig at Nike soon after her Nike collab was announced. He showed a pH๏τo of a Nike sneaker on his Instagram account and said Nike inspired Yeezy. Seen in 2019 in NYC
Nike’s shares were up 3% on Tuesday.
Kim’s ex Kanye West seemed to make a dig at Nike soon after her Nike collab was announced.
He said on Instagram that Nike inspired his brand Yeezy, which some took as sarcasm.
Also this week, Kim shared behind the scenes looks at her SNL 50 appearance over the weekend in NYC.
She wore a Sєxy ɴuᴅᴇ bodysuit with a fuzzy furry coat. Her black hair was slicked back.
The reality TV maven was also seen in a purple outfit before a skit as she got her makeup done.
