Dolly Parton used Instagram on Thursday to announce a new offering from her Dolly Wines range.
The 79-year-old country singer and businesswoman — who recently collaborated with Sabrina Carpenter — took to the social media platform to share with her 7.2 million followers that she’s launching a pinot noir.
In two separate video clips, the blonde bombshell clutched a glᴀss of red wine while clad in a cleavage-revealing, low-cut black top.
Referencing her 70s-era hit song Jolene, she said in one outtake: ‘For many years I have not liked the color red, because it reminds me of that woman who tried to take my husband.’
‘Remember, “Jolene, Jolene, Jolene?” But my new Pinot noir has changed all that! I love red now. You should try it!’ she urged her fans.
Dolly Parton used Instagram on Thursday to announce a new offering from her Dolly Wines range
Dolly was comfortably seated in a cozy chair, with a bottle of her wine set on a small table to her right in the videos.
The dark bottle was packaged in blue wrapping with delicate ʙuттerfly decals, along with her first name printed in cursive font.
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The star’s latest wine comes just ahead of Valentine’s Day, and also marks the 51st anniversary month of the Jolene album release.
The song, which has been covered reworked by A-list artists like Miley Cyrus and Beyoncé, will celebrate its 52nd anniversary in October following its initial release in 1973.
Part of the lyrics from the tune read, ‘Your beauty is beyond compare / With flaming locks of auburn hair.’
A joint post shared by Parton’s personal account and her wine business account had a caption that said, ‘Stop scrolling a minute! I love seeing everyone sequence my videos, so go on – grab a glᴀss of @DollyWines and toast with me!
‘I might even share my favorite videos to Stories. Keep your eyes peeled and your glᴀsses raised – can’t wait to see what you post!’
The snippets featured the lifelong performer with her signature makeup look that included colorful eyeshadow and sleek liner.
And she showed off a long, bright pink manicure as she held her glᴀss of wine in the posts.
The 79-year-old country singer and businesswoman took to the social media platform to share with her 7.2 million followers that she’s launching a pinot noir
Marketing director of Accolade Wines, Americas, said in a press release this week, ‘We are incredibly proud to bring Dolly Wines’ Pinot Noir to the market’; Dolly pictured in January
Marketing director of Accolade Wines, Americas, said in a press release this week: ‘We are incredibly proud to bring Dolly Wines’ Pinot Noir to the market.’
It was added, per People, ‘This release is a true testament to the exceptional quality and pᴀssion of our winemaking team, working in close partnership with Parton Family Cellars.
‘With its vibrant character and exceptional craftsmanship, this Pinot Noir perfectly embodies the spirit of Dolly’s vision — a wine meant to be shared with those you love, celebrating life’s moments, both large and small.’
Dolly Wines has previously made chardonnay, rosé and prosecco available to consumers.
A description for the $14.99 drink promises ‘a silky and fresh Pinot, with red fruit characters and a hint of vanilla’ that is ‘perfect for a traditional turkey holiday meal or a cheese plate shared amongst friends.’
