Laurence Llewelyn-Bowen has revealed ‘the most traumatic’ moment while he took part in Celebrity Bear Hunt – and it wasn’t the moment he DROWNED and almost died.

The interior designer, 59, is one of the famous faces taking part in the new Netflix series. 

Una Healy, 43, Steph McGovern, 42, Boris Becker, 57, and Laurence appeared on Wednesday’s instalment of This Morning to chat to hosts Ben Shephard, 50, and Cat Deeley, 48, about the programme. 

Laurence confessed: ‘I realised I was the only one there with my own stuff!’

A shocked Ben asked: ‘So you smuggled in contraband?’

‘Well I wore in contraband and no one said no,’ Laurence replied. 

Laurence Llewelyn-Bowen has opened up about ‘the most traumatic’ moment on Celebrity Bear Hunt 

The 59-year-old appeared on the ITV show alongside Steph McGovern, Una Healy and Boris Becker 

The  new series premiered on Netflix on February 5 2025

He continued: ‘Eventually they did, they did twig and I found myself having to wear high street. 

‘That was the most traumatic thing. Oh my God. 

‘Wearing chain store clothes… it was really itchy!’ 

Laurence’s confession comes as a shock considering some of the harrowing stuff that happened on the show. 

The furniture designer recently opened up about how Bear Grylls saved him from downing while filming for the show.  

Speaking to MailOnline about the terrifying incident, Laurence revealed it was Bear himself who came to his rescue.

‘It turns out, I’m actually not built to be an Avenger,’ he quipped. 

Laurence pictured with co-stars Steph and Una on the This Morning sofa

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‘I really thought I could take this on. 

‘I was full of adrenaline and I was full of my own abilities which were actually sadly not quite up there. 

‘I got stuck underneath the raft. 

‘But I was really stupid, I didn’t stop at that point. 

‘I then kept carrying on and then I started blacking out and I started getting these chest pains.

‘And the next thing I know I get Bear on top of me – which I know millions of people would give their arm for.

‘But he felt like a damp bag of spanners!’

Celebrity Bear Hunt hit streaming service Netflix on Wednesday. 

The cast includes Laurence, Steph, Una, Boris, Big Zuu, Danny Cipriani, Joe Thomsa, Kola Bokinni, Leomie Anderosn, Lottie Moss, Mel B and Shirley Ballas.

Viewers will see them dropped off in the middle of a jungle and have to practice their survival skills. 

The programme is hosted by Bear Grylls and Holly Willoughby.  

This Morning airs weekdays from 10am on ITV1 and is available to stream on ITVX.