For nearly two decades, the Victoria’s Secret Fashion Show reigned supreme. Think dazzling wings, shimmering adornments, and electrifying musical performances — all woven into a captivating annual spectacle.
However, by 2019, declining viewership and mounting criticism forced the show’s hiatus. Now, in a surprising turn of events, Victoria’s Secret announces its grand return for Fall 2024.
Victoria’s Secret’s recent announcement hints at a potential course correction. The brand has undergone significant changes in recent years, embracing inclusivity and body positivity in their marketing campaigns.
Their social media channels showcase a wider range of models with diverse body types and ethnicities. Their Instagram announcement for the show’s return states, “We’ve read the comments and heard you,” suggesting a willingness to adapt to evolving consumer preferences.
Whether the Victoria’s Secret Fashion Show can recapture its past glory or emerge as a more inclusive and representative event remains to be seen.
However, one thing is certain: Fall 2024 marks the return of the lingerie giant to the runway, ushering in a new chapter for this iconic show.