Rihanna declared herself a ‘Soccer Mom’ in big gold letters at a press conference for her new Fenty X Puma ‘Avanti’ collection, which was held at BLT Studios in Los Angeles on Thursday.
The 36-year-old Bajan billionaire – who relies on stylist Jahleel Weaver – showed a little leg in a colorfully-striped maxi-cardigan and a $150 pair of her white ‘Avanti VL’ sneakers featuring an oversized flap tongue.
Hairstylist Yusef coiffed Riri’s (born Robyn Fenty) perky black flipped bob and make-up artist Priscilla Ono fully contoured her complexion for the event.
At one point, the nine-time Grammy winner – who has two sons under age 2 – pulled a funny face while surrounded by children as her shoes come in all sizes.
Rihanna – whose partnership with the German brand dates back a decade – parlayed her $3B lingerie line Savage X Fenty into a $600M cosmetics company Fenty Beauty, which has expanded into Fenty Skin, Fenty Fragrance, and Fenty Hair.

Rihanna declared herself a ‘Soccer Mom’ in big gold letters at a press conference for her new Fenty X Puma ‘Avanti’ collection, which was held at BLT Studios in Los Angeles on Thursday