Kim Kardashian has been busy hyping her collaboration with artist Jeff Leatham for KKW Fragrance, which was officially released on Friday.

And to celebrate, the 40-year-old KUWTK star shared more stunning promotional images for her brand’s three new ‘clean, soft and sophisticated scents.’

For the pH๏τos, Kardashian wowed in a lavender toned corset dress, with sleeves with fell off the shoulders and a single leg slit.

The striking dress accentuated Kardashian’s natural hourglᴀss figure and allowed the star to showcase an ample amount of bust.

She posed before a giant version of one of the three perfume bottles, which was filled with countless white roses.

Kim held a bundle of white roses in another image from the promo shoot that saw her kneeling down and looking off to the side.

Her ample cleavage was on full display and her already enviable features were enhanced with a generous amount of makeup.

In her slideshow, Kim also included a pH๏τo of herself posing in the same outfit, but in front of a deep purple backdrop with coordinating flowers.

Also featured was Kim’s collaborator Jeff Leatham, who was the mastermind behind the unique looking perfume bottles.

‘Jeff Leatham by @KKWFRAGRANCE is available now! I had so much fun creating these scents with @JeffLeatham,’ captioned Kardashian, who happily informed her Instagram followers of the release.

Later in the day, Kim and the rest of the Kardashian-Jenner sisters gathered at a filming studio to shoot the highly anticipated farewell special for Keeping Up With The Kardashians.

The famous family collectively announced last year that the beloved reality series would be coming to an end after 14-years on E!

‘That’s a wrap,’ captioned youngest sister Kylie Jenner, who gave fans a peek at her glam for the special on her Instagram Story.