Although she has lent her names to makeup, perfume and skincare brands in the past through licensing deals, the reality TV star and mogul now owns her own beauty company, KKW Beauty.

Back in June, Kardashian West launched her brand with a a contouring kit, which sold out in three hours and racked in an estimated $14.4 million in sales — in just 5 minutes.

So, it’s no surprise that the newest addition to her brand, the fragrance Crystal Gardenia, is already an instant success, too.

In only one day, Kardashian West’s KKW fragrance has already made $10 million in sales, surpᴀssing industry records by other global beauty powerhouses.