In 2021, Victoria’s Secret announced that it would be rebranding itself amid an ongoing controversy regarding its inclusion of models from all backgrounds.
The troubled lingerie company announced that it would not be continuing with the Angels and would focus on two initiatives that are intended to improve the lives of women worldwide.
‘With The VS Collective, we are creating a platform that will build new, deeper relationships with all women. Through a series of collaborations…we’re bringing new dimensions to our brand experience,’ she remarked.
The company’s CEO, Martin Waters, also commented on the change and expressed that Victoria’s Secret would be changing for the better with the implementation of its initiatives.
‘This is a dramatic shift for our brand, and it’s a shift that we embrace from our core. These new initiatives are just the beginning,’ he said.
