Truly Poolside Variety Pack features cocktail-inspired flavors
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa.
Meant to accentuate the vibes of summer, this first-ever limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. The Truly Poolside Variety Pack will be available May 15 through July at select retailers nationwide.
Bringing influences of the past into the present to create a refreshing new spin on familiar flavors, Truly Poolside Variety Pack takes inspiration from Dua Lipa’s second studio album, “Future Nostalgia,” and features bold can designs, a nod to those retro, nostalgic influences, it says. For added playfulness, each can sports a spirited summer saying like; “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” Each flavor in the pack is 5% ABV, 100 calories and only 1 gram of sugar.
“I love exploring new ways to express my creativity,” Dua Lipa said in a statement. “Playing CFO, Chief Flavor Officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence. See you by the pool.”