Paris Hilton sizzled as the face of Agent Provocateur’s latest campaign.
The heiress, 43, stars in the brand’s fall/winter 2024 collection and absolutely drops jaws modeling an array of racy looks from the lingerie company.
In shoot captured by pH๏τographer Greg Williams, Hilton sent temperatures soaring as she posed by the fireplace and more.
While sitting in the driver’s seat of a vintage car, Paris – who will soon be releasing her second studio album – donned a Sєxy lace bra with matching underwear and garter along with pearl-infused choker necklace bearing the brand’s initials.
She tilted her sunglᴀsses away from her eyes with atтιтude as she placed another hand on the steering wheel.
Among the sizzling looks she donned was a strappy black bra made of pearl beads that served as sleeves.
She donned an especially racy bra and matching bottoms as she posed beside a sink.
But she covered up in a glimmering grey robe decked out with pink straps.
‘It’s the ultimate tribute to iconic femininity,’ Paris said of the new campaign in a statement obtained by Women’s Wear Daily. ‘AP has always embodied empowerment and elegance to me and to join them in this celebration of legacy is an honor.’
‘For me, she’s Sєxy, bold and provocative,’ Sarah SH๏τton, creative director at Agent Provocateur, said. ‘Paris is amazing, and she’s a huge fan of AP. I made her some wedding lingerie and a special kimono for her. She’s a proper AP girl.’
Paris even attended the launch of Agent Provocateur’s Los Angeles store back in 2000.
‘Since 1994, Agent Provocateur has rewritten the rules of lingerie, empowering and celebrating women across the globe,’ the brand explained on their Instagram Stories of the campaign.
‘To kick off our thirtieth anniversary year, global icon, mother, businesswoman, activist, actor and DJ, Paris Hilton stars as The Provocateur.
Meanwhile, Paris was seen departing SiriusXM Studios in New York City on Wednesday.
The socialite looked fabulous in a grey Rolling Stones tank top, pleated leather skirt, and thigh-high boots.
The heiress has been especially busy as of late as she prepares for the release of her second studio album, Infinite Icon.
Infinite Icon is set for release on September 6. This marks her first full-length album in nearly 20 years.
