Kim Kardashian rocked bold red hair on Wednesday night for her Instagram.

The 43-year-old businesswoman revealed the electric red locks were for a shoot day for her skincare and makeup brand, SKKN by Kim Kardashian.

Kim – who stepped out with daughter North, 11, earlier this week – sported a plunging black top with the bright locks for the brief clip from her pH๏τo shoot.

The mom of four also shared a mirror snap of herself while rocking a skinтιԍнт white crop top with gray leggings and a matching jacket.

She took the snap – with her short black locks pulled back into a bun – ahead of getting laser hair removal.

Kim also shared a quote to her Instagram page that read: ‘Love is literally the whole point.’

Hours earlier, Kim shared a trio of selfie while posing in her car.

Kim wore a black zippered top with her long brunette locks around her.

Just days prior, Kim was spotted watching her son Saint, eight, mascot for Real Madrid in Spain.

Kim, who wore a black and white Yankees baseball cap, sported a black bodysuit with baggy taupe colored sweats for the soccer game.

Saint walked out on the pitch with the players ahead of their win against Valladolid.