Kylie Jenner channeled a siren of the 1990s in her latest Sєxy promotion for her clothing brand Khy. 

The reality star, 27, who posed in a ʙικιɴι identical to one supermodel Claudia Schiffer wore in 1995, channeled another blonde bombshell for her latest look – Pamela Anderson. 

The influencer was dressed in a red halter dress wearing a blonde wig inspired by the former Baywatch star’s famous updo, which she wore often in the 1990s. 

In another nod toward The Last Showgirl star who has taken to stepping out in public makeup-free, Jenner kept her makeup muted with a soft natural looking lip and subtly shiny eyes.

In the video, she seems to be bored while sitting at a table in a H๏τel room and slowly pushes a glᴀss of wine off the edge and onto the floor where it crashes, breaking the glᴀss and staining the carpet.

She then holds up a set of car keys on a red keyholder with Khy written on it in white.  

Kylie Jenner emulated a 1990s siren in a Sєxy new video promoting her clothing company Khy on Friday

‘something’s coming..’ was written next to the video shared on Khy’s Instagram account, teasing the next big thing for the clothing company. 

Jenner, who has experienced great financial success with her Kylie Cosmetics and  Kylie Skin, launched her clothes brand in November 2023.

Read More Kylie Jenner the busty bombshell almost spills out of plunging dress as she kicks off steamy summer

When it went online, customers bought $1m worth of product in the first hour. 

However, it’s unclear how popular the mostly monochromatic looks will be in the long fun. Some critics have been wary of the high prices, while others don’t think they тιԍнт fitting looks will be flattering to ‘normal’ women.  

The company sells a variety of items, high end dresses, skirts, jeans, pants and tees, along with athleisure wear such as hoodies and joggers.   

‘oh IM ALREADY OBSESSED,’ exclaimed a fan shortly after the clip was posted. 

‘What in the Pamela Anderson,’ penned another,

‘Does she now have a car company???’ wondered one commenter.

For the video, Jenner, 27, donned a red halter dress and donned a blonde wig styled in an updo

‘What in the Pamela Anderson,’ one commenter wrote on the Khy Instagram page, referring to Anderson, 57, who has famously worn her hair in a tousled updo for decades;  Pictured in Los Angeles in January 2023

Millie Bobby Brown 21, paid homage to the Baywatch beauty earlier this year while promoting her film The Electric State

Anderson, who recently cut her long locks into a bob has said ”It gives me a little bit of confidence’ when other imitate her iconic looks;  Pictured in New York City May 5

Intrigued fans can go to the clothing company’s website to sign up for the announcement of the new product or products. 

Although Anderson, 57, has cut her blonde locks into a sort of Joan of Arc type bob, her penchant for a tousled updo has been a go-to look for decades. 

‘It gives me a little bit of confidence,’ Anderson told InStyle earlier this year after actress Millie Bobby Brown recreated some of her iconic looks while promoting her film The Electric State.’

‘I’m actually quite shy—I’m okay if I’m on a stage—but I’m really shy, and I’m trying to get better at that.’