Kim Kardashian’s SKIMS just released a divisive nipple piercing bra – and fans think it’s going to be a hit for summer. 

The bra, which features removable faux piercings with the ability to only wear one or both, was released on Thursday – with followers claiming it ‘rivals the invention of electricity.’ 

In a video shared to the brand’s social media channels, a model can be seen turning heads as she walks into a dive bar wearing the new bra. 

‘Our Sєxiest bra gets even H๏τter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!’ the advertisement states. 

Sharing their excitement, fans commented: ‘You know what…..hell yeah’; ‘Rivals the invention of electricity’; ‘YESSSSSS LETS GOOO, for all my low pain tolerance girlies!!!’ 

SKIMS Ultimate pierced nipple push-up bra  £80 Shop

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Kim Kardashian ‘s SKIMS just released a divisive nipple piercing bra – and fans think it’s going to be a hit for summer

The bra, which features removable faux piercings with the ability to only wear one or both, was released on Thursday – with followers claiming it ‘rivals the invention of electricity’

Another added: ‘As someone who lost her nipples (and boobs) to breast cancer and always wanted to pierce hers before diagnosis, this is everything and I will be purchasing!!!!’ 

The official Skims ad was released on Tuesday morning, featuring a blonde model walking into a dive bar rocking the faux pierced Skims bra.

She wore the Skims faux pierced bra with a white bodysuit, tiny shorts and thigh-high boots.

As the model walked in, every bar patron stopped what they were doing to watch her – as well as the bartenders.

She says: ‘There’s enough painful things about being a woman. Get the ooh without the ouch.’

SKIMS released the Ultimate Nipple Push-Up Bra in October 2023 and they quickly sold-out, and a waiting list of 250,000 people eager to buy the undergarments followed, according to The Hollywood Reporter.

The bra was re-stocked and is currently available on the SKIMS website for $47 and in an array of colors.

The new edgy push up bra comes in three colors and features teardrop foam pads. 

SKIMS Ultimate nipple push-up bra  £64

Shop SKIMS Ultimate pierced nipple push-up bra  £80

Shop

Sharing their excitement, fans commented: ‘You know what…..hell yeah’; ‘Rivals the invention of electricity’; ‘YESSSSSS LETS GOOO, for all my low pain tolerance girlies!!!’

SKIMS released the Ultimate Nipple Push-Up Bra in October 2023 and they quickly sold-out, and a waiting list of 250,000 people eager to buy the undergarments followed

The bra was re-stocked and is currently available on the SKIMS website for $47 and in an array of colors

In the original advertisement for the bra, Kim rocked the undergarment beneath a particularly skinтιԍнт outfit. 

‘Earth’s temperature is getting H๏τter and H๏τter, the sea levels are rising and ice sheets are shrinking,’ she begins as she sits at a glᴀss desk with a beige computer and keyboard in front of her.

‘And I am not a scientist but I do believe that everyone can use their skill set to do their part.

‘That’s why I am introducing a brand-new bra with a built-in nipple. So no matter how H๏τ it is, you will always look cold,’ she added. 

‘Some days are hard but these nipples are harder her glᴀss. And unlike the icebergs. These aren’t going anywhere.’

The SKIMS ultimate pierced nipple bra is available to buy on Skims.com