Paris Hilton looked sensational as she attended her skincare brand Parívie’s launch party in New York City on Wednesday alongside her sister Nicky Hilton and pal Martha Stewart. 

The socialite, 44, put on a leggy display in a H๏τ pink floral mini dress which featured a round neckline, short sleeves, and a tᴀssel trim. 

Keeping with the signature pink theme, Paris added height to her frame with a pair of H๏τ pink bow court heels as she posed up a storm at swanky private members club, Zero Bond. 

She further accessorised her glamorous look with pink satin gloves, diamond silver designer shades, and a statement diamond choker necklace. 

To complete her look, Paris toted her essentials in a Parívie branded mini heart embellished bag. 

Meanwhile, Nicky, 41, put on a leggy display in a baby pink mini dress as she joined her sister and pal Martha at the bash, 83, at the bash. 

Paris Hilton, looked sensational in a H๏τ pink floral textured mini dress as she attended her skincare brand’s, Parívie, launch party in New York City on Wednesday 

The socialite’s sister Nicky Hilton, 41, also cut a stylish figure in a baby pink mini dress as she and pal Martha Stewart, 83, turned up to the bash to show their support for Paris’s new venture

Her chic ensemble featured a sleeveless design, cut-out detailing, and silver bows at the bust. 

The fashion designer added height to her frame with silver sparkly court heels. 

To complete her look, she styled her blonde locks in a voluminous blowout as she joined Martha for several snaps in front of a lavish red, pink, and white floral display. 

Meanwhile, Martha looked effortlessly chic in a silk blue blouse and matching wide-leg trousers.

She added height to her frame with a pair of ɴuᴅᴇ heels and toted her essentials in a mini black bag as she was joined by her makeup artist, Daisy Toye. 

Also in attendance at the event were Vinettria, Darya Hope, Mary Holland Nader, Katya Tolstova, Jonathan Cheban, Joanna Czech, Taylor Quitara, Mia Moretti, Stacey Bendet, Danielle Mareka, and Orrin Campbell.

Paris’s new skincare brand Parívie falls under the 11:11 Beauty, a joint venture between Hilton’s 11:11 Media and Guthy-Renker, the company behind JLo Beauty and Cindy Crawford’s Meaningful Beauty. 

Paris’s chic ensemble featured a round neckline, short sleeves, a tᴀssel trim, and a mini length which highlighted her long pins

Keeping with her signature pink theme, Paris added height to her frame with a pair of H๏τ pink diamante bow court heels as she posed up a storm at swanky private members club, Zero Bond

She further accessorised her glamorous look with pink satin gloves, diamond silver designer shades, and a statement diamond choker necklace

The businesswoman styled her blonde locks in voluminous waves and wore a radiant makeup palette, including a swipe of ɴuᴅᴇ lip gloss (L-R Nicky, Paris, and Stacey Bendet)

To complete her look, Paris toted her essentials in a Parívie branded mini heart embellished bag

Meanwhile, Nicky’s chic ensemble featured a sleeveless design, cut-out detailing, and silver bows at the bust

To complete her look, she styled her blonde locks in a voluminous blowout and appeared in high spirits during the event, beaming for the cameras 

The fashion designer took up the chance to get a sweet snap with Joanna Czech, who looked effortlessly chic in a red cardigan featuring structured shoulder pads

Meanwhile, Martha looked effortlessly chic in a silk blue blouse and matching wide-leg trousers

She added height to her frame with a pair of ɴuᴅᴇ heels and toted her essentials in a mini black bag as she was joined by her makeup artist, Daisy Toye

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The full Parívie skincare line includes a cleanser, serum, moisturiser, night cream, neck cream, and an overnight treatment. 

The Items include a $38-125 price range and will be available to purchase on site from May 19. 

Speaking about her new skincare brand, Paris told Allure in March: ‘I wanted it to be something that when people see it, they know it’s me.’ 

And she has certainly achieved that goal with Parívie’s metallic H๏τ-pink gradient packaging. 

While discussing the brand’s future, Paris told Allure: ‘This is definitely (just) the beginning, this is going to be a whole lifestyle brand.’ 

Following the successful launch party, Paris and Nicky were all smiles as they made their way to a private after-party in New York’s West Village.

The iconic sister duo were joined by pal Stacey who looked phenomenal in a baby pink racer top and a matching floral applique skirt. 

DJ Mia Moretti cut a stylish figure in a ɴuᴅᴇ sequin dress, which she layered over a graphic T-shirt, as she hit the decks to play several of Paris’s favourite hits

Paris also decked the place out with H๏τ-pink branded pillows to promote her new skincare line 

Paris’s pals Vinettria and Darya Hope also attended the bash. The pair put on a glamorous display as they posed for several snaps

Meanwhile, Jonathan Cheban cut a trendy figure in a blue denim designer jacket and a classic black T-shirt

Mary Holland Nader put on a leggy display in a satin pink blazer, bra, and mini skirt as she smiled for the cameras alongside Katya Totstova 

Meanwhile, Danielle Mareka beamed for the cameras as she and Orrin Campbell posed with one of Paris’s custom face pillows

Following the successful launch party, Paris and Nicky were all smiles as they made their way to a private after-party in New York’s West Village

The iconic sister duo were joined by pal Stacey who looked phenomenal in a baby pink racer top and a matching floral applique skirt