Lorde has shocked fans as she debuted her new album artwork and Sєxually suggestive тιтle.
The jaw-dropping cover was an X-ray of what appeared to be her pelvic area, with her hip bones, belt buckle, and zipper visible.
But it was one particular detail in the X-ray that got fans talking – a T-shaped object that appeared to be an IUD (intrauterine device), a type of birth control that is placed in the uterus.
It’s not entirely clear if the X-ray is of Lorde but DailyMail.com has reached out for comment to confirm.
Lorde, 28, dropped the visual to her Instagram where she also announced the тιтle of her fourth studio album – Virgin.
On her website, she claimed the album was written ‘100%’ in blood and will be released on June 27.
Lorde has shocked fans as she debuted her new album artwork and Sєxually suggestive тιтle
‘An album by me,’ she wrote on her website of the project. ‘Produced by me and Jim-E Stack.’
‘An album by me,’ she wrote of the project. ‘Produced by me and Jim-E Stack.’
‘100% written in blood. Coming June 27,’ she wrote.
On social media, fans did not hold back as they expressed a range of emotions over the album cover.
Read More Lorde sends fans into a frenzy by dropping first new single in four years: ‘What Was That’
‘I WASNT PREPARED FOR THIS ON A WEDNESDAY AFTERNOON LORDE,’ one posted.
‘girl what are we looking at,’ another tweeted.
One suspected the inclusion of the IUD was a political statement.
‘Lorde putting an IUD on album cover is very political. Cant wait,’ one posted.
Another praised her for the birth control display: ‘The IUD on Lorde’s new cover??? CONTRACEPTIVE QUEEN.’
‘NOT THE IUD BEING ON THE COVER FOR AN ALBUM CALLED VIRGIN OH MY LORDE YOUR BRAIN NEEDS STUDIED. THIS ALBUM COVER EATSSSS SO HARD,’ one tweeted.
‘Never thought I’d see @lorde’s IUD but hey anything is possible,’ another posted.
‘I WASNT PREPARED FOR THIS ON A WEDNESDAY AFTERNOON LORDE,’ another wrote.
One humorously noted of the album cover and тιтle contradiction: ‘She must be a very cautious virgin using a contraceptive IUD.’
Another joked: ‘When is Lorde gonna drop IUD merch’. (Lorde’s website is already selling merchandise that includes the X-ray).
One suspected the inclusion of the IUD was a political statement
Another praised her as a ‘contraceptive queen’ for including her birth control
Fans were stunned by the image, with one posting: ‘I WASNT PREPARED FOR THIS ON A WEDNESDAY AFTERNOON LORDE’
An IUD is one of the most effective forms of birth control, with an over 99 percent success rate, meaning that fewer than one out of 100 people with an IUD will get pregnant each year.
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Lorde said she was both ‘proud and scared’ of the upcoming project in an email sent to fans.
‘The colour of the album is clear. Like bathwater, windows, ice, spit. Full transparency.
‘The language is plain and unsentimental. The sounds are the same wherever possible.
‘I was trying to see myself, all the way through. I was trying to make a document that reflected my femininity: raw, primal, innocent, elegant, openhearted, spiritual, masc.
‘I’m proud and scared of this album. There’s nowhere to hide. I believe the putting the deepest parts of ourselves to music is what sets us free.’
It comes after Lorde released her first new music in four years, the song What Was That
It comes after Lorde released her first new music in four years, the song What Was That.
She released the song on April 25 along with the music video which was partially filmed during her bike ride into Washington Square Park ahead of her pop-up performance of the track.
What Was That is Lorde’s first major release in almost four years, following 2021’s Solar Power album.
Lorde is one of the highest-selling New Zealand singers of all time and her 2013 song Royals reached number one in America, eventually being certified 14 times platinum.