Ashley Graham has landed a high-profile ad campaign with Victoria’s Secret in time for Mother’s Day.

The campaign has been called Ashley Graham’s Mother’s Day edits.

The 37-year-old brunette bombshell was seen in both black and white lingerie as she was portrayed as an everyday mother.

And the New Yorker even used her three children she has with husband of 15 years Justin Ervin as part of the ads.

The model and her husband welcomed their first son, Isaac Menelik Giovanni in January 2020. She had twins Malachi and Roman in January 2022. 

Some people liked this: ‘Loveeeee such a realistic relatable shoot’ but others thought it was ‘weird.’

Ashley Graham has landed a high-profile ad campaign with Victoria’s Secret in time for Mother’s Day. The campaign has been called Ashley Graham’s Mother’s Day edits

The 37-year-old brunette bombshell was seen in both black and white lingerie as she was portrayed as an everyday mother

And the New Yorker even used her three children she has with husband of 15 years Justin Ervin as part of the ads

Then there were those who found it odd that she threw one of her children on a sofa during a video: ‘Why she throw the baby like that ?!’ while another added, ”Wait why did she throw the baby?’

But it looked to be good old playful fun and not at all dangerous as Graham smiled after she let go of the little one. 

Mostly followers talked about how great she looks: ‘My queen!’; ‘Such a real beauty’; and ‘She lost weight.’

Pal Lauren Sanchez hit the like ʙuттon on Ashley’s Instagram post. 

The Mother’s Day Edit features stylish looks.

According to the lingerie label, ‘This thoughtful selection of what moms really want offers versatility and comfort, empowering her to feel confident and Sєxy no matter where her day takes her.’

Compiled in collaboration with Graham, the new range is a ‘hand-selected edit of what moms really want.’

The lineup features bras to sport sets and sleepwear. 

‘You can start the day off effortlessly with the Boyfriend Shirt Dress over the Lightly Lined Smooth Demi Bra and Logo Cotton Hiphugger Panty and a pair of your favorite wide leg jeans styled like Ashley in the campaign,’ the brand continued. 

‘For mom’s night out after a long day,’ cop her the ‘Tease Lace Demi Bodysuit with a silk skirt and your favorite pair of heels for an elevated evening look.’

Mostly followers talked about how great she looks: ‘My queen!’; ‘Such a real beauty’; and ‘She lost weight.’ Pal Lauren Sanchez hit the like ʙuттon on Ashley’s Instagram post

The Mother’s Day Edit features stylish looks. According to the lingerie label, ‘This thoughtful selection of what moms really want offers versatility and comfort, empowering her to feel confident and Sєxy no matter where her day takes her’

Compiled in collaboration with Graham, the new range is a ‘hand-selected edit of what moms really want.’ The lineup features bras to sport sets and sleepwear

Graham has been starring in Chicago.

‘It’s official. I AM BROADWAY-BOUND!!! I can’t believe I’m finally able to share that I’m making my Broadway debut in @chicagomusical! I’ll be playing THE Roxie Hart (!!) at the Ambᴀssador Theatre from Tuesday, April 15, through Sunday, May 25—EEEEK!!!’ said Graham on Instagram last month.

‘Be careful what you wish for, because dreams do come true. See you on Broadway!!! ❤️✨.’

Brooke Shields gave advice to Graham ahead of her Broadway debut. 

The model plays Roxie Hart and Brooke – who starred in Chicago in London and New York City – has been offering advice to the brunette beauty over recent weeks.

During an appearance on ‘CBS Mornings’, Ashley said: ‘Brooke Shields has been a beacon of light. She has texted me paragraphs and pH๏τos and has been so kind and sweet.’ 

The model and her husband welcomed their first son, Isaac Menelik Giovanni in January 2020. She had twins Malachi and Roman in January 2022. Some people liked this: ‘Loveeeee such a realistic relatable shoot’ but others thought it was ‘weird’

The model actually ran into Brooke, 59, in the bathroom shortly before she auditioned for ‘Chicago’. 

Ashley said: ‘[I] was like, This is a godsend, for sure.’

The runway star – who previously appeared in the Sports Illustrated Swimsuit Issue – subsequently shared some of Brooke’s advice. 

She explained: ‘She just said, Be yourself. And I was like, What does that mean? But that’s what I did, I just was myself in the audition because Roxie really is in all of us. She’s the go-getter, she wants to make it to the top, and she’ll do anything to get there.’ 

Ashley has also said she was motivated by her critics. 

She said: ‘I have been told no so many times in my career. I’ve been told that I’m not good enough. All the things. And I’m using that and bringing that to the stage.’ 

Then there were those who found it odd that she threw one of her children on a sofa during a video

‘Why she throw the baby like that ?!’ while another added, ”Wait why did she throw the baby?’

But it looked to be good old playful fun and not at all dangerous as Graham smiled after she let go of the little one

Ashley’s casting was announced in March, when the model revealed that she was thrilled to be taking on a ‘new challenge’ in her career. 

She said in a statement at the time: ‘I’m honored to make my Broadway debut as the iconic Roxie Hart. ‘I’m deeply grateful to be able to embrace this new challenge and excited to share the stage with this incredible company.’ 

In January, Ashley put on a stunning display as she took to the red carpet at the Golden Globes 2025 at the Beverly Hilton in Los Angeles.

The model, who was on red carpet hosting duties for fashion bible WWD, looked incredible in a custom gown by Bach Mai on the night.

Ashley’s deeply plunging dress showed off her ample ᴀssets as she posed up a storm in the elegant number before getting to work on the live stream.

The American star’s dress fanned out into a dramatic skirt and was styled with a pair of diamond drop earrings and strappy heels.

Ashley wore her glossy brunette locks in a sleek up do and completed her awards look with a flawless pallet of make-up. 

The cover girl also posed in yoga clothing as she struck poses on a pink mat

In this image there were children’s toys like wood blocks, a dump truck and a brown teddy bear on the floor

Ashley and Justin have been wed for 15 years 

Graham poses backstage on opening night as she makes her Broadway debut as Roxy Hart in Chicago the Musical on Broadway at The Ambᴀssador Theatre in NYC on April 15

Ahead of the ceremony, Ashley told WWD that her dress had been created back in May and she was waiting for the right moment to wear it.

Despite opting for a black ensemble, Ashley admitted she loves when stars push the boat out with daring looks on the red carpet.

She said: ‘I appreciate when somebody steps outside of the obvious shimmer or white and black and really goes for it with a bold color choice.

‘That’s always my favorite because I feel like, wow, there was intention with this color, and also there has to be a confidence to be able to do it as well.’