Big Brother host Will Best as landed an exciting new role that has filled his heart with joy,’ he revealed on Thursday. 

The presenter, 40, who is busy hosting the current season of the celebrity version, joined Hits Radio Breakfast to announce some big news. 

Will revealed that he will be joining the team alongside Fleur East and James Barr as a new co-host, starting from Monday. 

Fleur will in turn join Will on Big Brother Late & Live on Friday with the pair hatching a plan on air to see how many breakfast related words she can get into their chat.

Will said: ‘I’ve been wanting to join the 5 am club for a while – all the influencers are doing it aren’t they! I think I’ll cope alright with the early mornings… I’ll just go to bed. 

‘Honestly, I’m unbelievably excited and the thought that I get to hang out with Fleur and James every day just fills my heart with joy!’ 

Big Brother host Will Best as landed an exciting new role that has filled his heart with joy,’ he revealed on Thursday (pictured in October)

The presenter, 40, who is busy hosting the current season of the celebrity version, joined Hits Radio Breakfast to announce some big news (pictured with AJ Odudu)

The launch of Celebrity Big Brother 2025 pulled in the lowest launch show ratings in the show’s history, and fans have spotted one key issue with the lacklustre figures.

The iconic reality show kicked off its new series on Monday night, with Hollywood stars Mickey Rourke and Jojo Siwa joining names including Trisha Goddard and Chesney Hawkes in the famous house.

While Mickey immediately made headlines upon his arrival for his ‘creepy’ behaviour towards host AJ Odudu, it struggled to translate to a huge ratings boost.

Overnight figures showed that the series pulled in a peak of 2.1 million viewers, with an overall average of 1.8 million.

This was down on last year’s peak of 3.2 million viewers, when the series returned for its first celebrity incarnation since 2018.

However, the show pulled in the highest 16-34 audience of the night, more than all four compeтιтor channels combined.

While this number was down on the previous year, fans have taken to X to note one key issue with the figures.

They noted that Celebrity Big Brother typically has a younger audience, and many of them likely watched the launch on ITVX.

Will revealed that he will be joining the team alongside Fleur East and James Barr as a new co-host, starting from Monday

Will said: ‘Honestly, I’m unbelievably excited and the thought that I get to hang out with Fleur and James every day just fills my heart with joy!’

This year, the CBB launch was also streamed live on YouTube, and neither of these viewing figures would have been included in the overnight ratings.

Posts included: ‘But is this including those who watched on ITVX and YouTube because aren’t those separate’;

‘Let’s everyone remember that #CBBUK skews to a younger demographic that are more likely to watch on ITVX which isn’t counted in this number.

‘It’s not the disaster some people paint it out to be’; It’s not brilliant. It did win the 9pm slot though.’

Tune in to Hits Radio Breakfast with Fleur East, Will and James from Monday April 28 on your DAB digital radio, smart speaker, on the Rayo app or online at hitsradio.co.uk