Beyonce wowed wearing an eye-catching ensemble while appearing in a new Instagram video on Sunday to promote her hair care brand Cécred. 

The Crazy In Love songstress, 43 – whose top rule while raising her three children was recently revealed – celebrated the products officially hitting shelves in Ulta Beauty stores across the country. 

In the short reel, the Grammy winner stunned in a long-sleeved, black dress that contained a plunging neckline on the front for a sultry flare. 

The outfit also had various silver-beaded embellishments on the material for a flashy touch to the look. 

Beyonce was seen applying Cécred nourishing hair oil ($44) to her voluminous platinum locks that flowed down in elegant waves past her shoulders. 

The star accessorized the ensemble with large, silver earrings as well as chunky rings to her hands for a finishing touch. 

Beyonce, 43, wowed wearing an eye-catching ensemble while appearing in a new Instagram video on Sunday to promote her hair care brand Cécred

Her makeup was glammed up for the ad, and comprised of a layer of mascara to her lashes as well as a shimmering gold shadow around her eyes. 

A warm blush was added to her cheekbones and a glossy, ɴuᴅᴇ-colored tint was added to her lips. 

After putting some of the hair oil into her locks, Beyonce pᴀssed the bottle over to her mother Tina Knowles who made a surprise appearance in the clip. 

She was filmed sitting in a comfy chair at a Cécred salon and sported a stylish denim jumpsuit that was secured with a thick red belt around her waist. 

Tina held up the nourishing hair oil towards the camera and then handed the product to employees who placed it inside an Ulta Beauty store. 

The caption of the video – which was shared to both Cécred and Ulta’s Instagram accounts – read: ‘Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce!

‘Available NOW at your local Ulta Beauty store and ultabeauty.com,’ the message concluded. 

A couple months earlier in February, Beyonce announced that her hair care brand would be available at Ulta Beauty stores throughout the U.S. beginning on Sunday, April 6. 

In the short reel, the Grammy winner stunned in a long-sleeved, black dress that contained a plunging neckline on the front for a sultry flare

Beyonce was seen applying Cécred nourishing hair oil ($44) to her voluminous platinum locks that flowed down in elegant waves past her shoulders

After putting some of the hair oil into her locks, Beyonce pᴀssed the bottle over to her mother Tina Knowles who made a surprise appearance in the clip

At the time, the singer jumped to social media to show a clip of herself having her hair and makeup touched up during a pH๏τo shoot inside a studio.

Beyonce donned an off-the-shoulder white gown that had a fitted bodice and a satin skirt with a thigh-high slit on the left side. 

Read More Beyoncé’s top parenting rule when it comes to raising her three children

During an interview with WWD, Beyonce opened up about expanding the brand to the beauty retailer. 

‘In the past year, we’ve helped so many make a deeper connection with their hair, building a community that redefines what a typical hair care brand looks like,’ the songstress expressed to the outlet.

‘Our historic partnership with Ulta Beauty represents a meaningful milestone in our journey of getting Cécred in the aisles and salons nationwide for everyone to experience.’ 

Kecia Steelman – the president and new CEO of Ulta – also stated, ‘Having [over 1,400] stores in 50 states with 44 million active Ulta Beauty loyalty reward members, and our unwavering commitment to amplifying BIPOC founders, we’re positioned to bring Cécred to the mᴀsses.’ 

In regards to Beyonce’s brand becoming available at the retailer, she added, ‘It’s going to be very prominent, front-and-center with life-sized fixtures and bottle amplification. 

‘We’re going to amplify this in a way that we’ve never done before in our salons. It’s going to be a total 360-degree approach.’ 

A couple months earlier in February, Beyonce announced that her hair care brand would be available at Ulta Beauty stores throughout the U.S. beginning on Sunday, April 6

‘Our historic partnership with Ulta Beauty represents a meaningful milestone in our journey of getting Cécred in the aisles and salons nationwide for everyone to experience,’ the star said; seen in 2023 in Sweden 

The performer launched the hair care line last year in February 2024 and offers a variety of different items to consumers. 

Some products include the Hydrating Shampoo ($31), Reconstructing Treatment Mask ($43), Restoring Hair & Edge Drops ($56) and the Moisture Sealing Lotion ($38). 

During an interview with Essence last year, the performer opened up about the inspiration behind creating a hair care brand for consumers.

‘I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey,’ she explained to the outlet.

‘From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis – these moments have been sacred to me.’

The star later added, ‘I think that connection of community, mother and child, father and child, and respect – and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else – it’s all sacred.’

‘So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred.

‘From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred,’ the beauty continued.

Beyonce has been keeping busy and is preparing for her Cowboy Carter Tour which kicks off later this month on April 28 in Los Angeles

Beyonce has been keeping busy and is preparing for her Cowboy Carter Tour which kicks off later this month on April 28 in Los Angeles. 

She will perform for a total of five dates at SoFi Stadium before venturing to other cities in the U.S. such as Chicago, East Rutherford, Houston and Atlanta. 

The Drunk In Love hitmaker will also travel to both England and France for shows throughout the month on June. 

Her tenth concert tour is slated to conclude later this summer on July 26 in Las Vegas.