Blake Lively’s sugar-coated PR stunt at a Connecticut doughnut shop last Sunday  has sparked an official investigation into the establishment over alleged unsanitary practices.

The It Ends With Us star, 37, who is embroiled in legal drama with co-star Justin Baldoni, visited Rise Doughnuts in Wilton where she was called out by fans for the ‘disgusting’ act of not wearing a hairnet while she baked. 

Posting footage from her visit, she wrote: ‘Baking with genius food friends and their kitchen mixer the size of a car. This is what my happy place looks like…’

A spokesperson for the Wilton Health Department confirmed to TMZ  that they’ve received complaints about Lively working in the kitchen without a hairnet, covering, hat, or hair-tie to keep her flaxen mane from shedding all over the $5 craft donuts- and that the business is under investigation.

It’s unclear what possible health code violations, sanctions, or fines could be enforced on owners Hugh Mangum and Laura Malone, who only acquired the former pizzeria in 2022.

Rise Doughnuts currently has a 4.5 out of five star rating on Yelp and all new reviews are paused as ‘this business is being monitored by Yelp’s Support team for content related to media reports.’

Blake Lively ‘s sugar-coated PR stunt at a Connecticut doughnut shop last Sunday has sparked an official investigation into the establishment over alleged unsanitary practices 

‘Is it the practice at this doughnut shop to allow employees handling the food to wear their hair loose & hang a few inches above a tray of doughnuts?’ Yelp user J.J. complained in a recent review that got through.

‘Why don’t your employees have to wear hairnets? This does not seem sanitary.’

Yelp user Stephanie T. appears to be one of the people reporting Rise to the health department after claiming to have visited Sunday ‘and found long, stringy hay-like hair in my doughnuts. Perhaps it was from the loud, annoying blond woman working behind the corner.’

Read MoreEXCLUSIVE Blake Lively called out for disgusting mistake as ‘PR stunt’ backfires

‘No matter who is baking or serving, food safety guidelines need to be followed,’ Yelp user Wendi C. advised in her review.

‘Friends shouldn’t be hanging out in the food prep areas, leaning on equipment and not having their hair up.’

Yelp user Yiyi Z. claimed in her review: ‘Found a hair in my doughnut, would not recommend. Do the workers not have hygiene training before serving food?’

Yelp user Crystal I. quoted the FDA Food Code and alleged: ‘These basic food safety standards are not followed. Recent pictures and video show no one in this establishment follows protocol. Health inspector has been notified.’

Indeed, Rise Doughnuts posted a silly staff Instagram video on October 11 where none of the employees appear to be wearing hairnets.

DailyMail.com has reached out to representatives for Blake Lively. the Wilton Health Department and Rise Doughnuts for comment but has not heard back.

The troubled 37-year-old captioned BTS footage from Sunday: ‘Baking with genius food friends and their kitchen mixer the size of a car. This is what my happy place looks like…’

A spokesperson for the Wilton Health Department confirmed to TMZ Thursday that they’ve received complaints about Blake working in the kitchen without a hairnet

It’s unclear what possible health code violations, sanctions, or fines could be enforced on owners Hugh Mangum (L) and Laura Malone, who only acquired the former pizzeria in 2022

Rise Doughnuts currently has a 4.5 out of five star rating on Yelp and all new reviews are paused as ‘this business is being monitored by Yelp’s Support team for content related to media reports’

Yelp user J.J. complained in a recent review that got through: ‘Is it the practice at this doughnut shop to allow employees handling the food to wear their hair loose & hang a few inches above a tray of doughnuts? Why don’t your employees have to wear hairnets? This does not seem sanitary’

Yelp user Stephanie T. appears to be one of the people reporting Rise to the health department after claiming to have visited Sunday ‘and found long, stringy hay-like hair in my doughnuts. Perhaps it was from the loud, annoying blond woman working behind the corner’

‘No matter who is baking or serving, food safety guidelines need to be followed,’ Yelp user Wendi C. advised in her review. ‘Friends shouldn’t be hanging out in the food prep areas, leaning on equipment and not having their hair up’

Yelp user Crystal I. quoted the FDA Food Code and alleged: ‘These basic food safety standards are not followed. Recent pictures and video show no one in this establishment follows protocol. Health inspector has been notified’

Indeed, Rise Doughnuts posted a silly staff Instagram video on October 11 where none of the employees appear to be wearing hairnets

Lively (born Brown) seems to bring backlash wherever she goes with her most recent scandal involving an improvised crotch grab on her co-star Henry Golding that she hypocritically admitted to during the DVD commentary of A Simple Favor. 

The Secrets of the Penguins narrator is in the midst of a legal war against her It Ends With Us director Justin Baldoni, whom she’s accused of Sєxually harᴀssing her on set.

It all began December 20 when Blake filed a complaint with the California Civil Rights Department against the 41-year-old filmmaker for Sєxual harᴀssment and retaliation on the set of the Sony Pictures drama, and revealed her side to the New York Times.

Justin immediately filed a libel lawsuit for $250M against the New York Times for allegedly biased coverage of Lively’s California complaint and she filed a lawsuit against him and his PR team on December 31 for his alleged ‘plan to undermine her reputation in retaliation’ with a “vicious smear campaign” in retaliation for reporting Sєxual harᴀssment.

All of the parties deny the allegations against them.

On January 16, Baldoni filed a second $400M lawsuit against the Gossip Girl alum, Reynolds, and their publicist Leslie Sloan for civil extortion, defamation, and invasion of privacy.

The federal trial in the Southern District of New York, in Manhattan, is currently scheduled for March 2026.

Baldoni’s court papers allege evidence that Blake – who requires ‘authorship’ on all her films – appears to have masterminded a takeover of the It Ends with Us script, wardrobe, score, and editing departments by threatening to pull out of promoting the domestic violence drama. 

Last August, Lively faced substantial outrage over her treatment of journalists, sarcastically answering questions about DV in her movie, and floral-filled Barbie-style promotion directly tied to her haircare and booze brands.

Lively (born Brown) seems to bring backlash wherever she goes with her most recent scandal involving an improvised crotch grab on her co-star Henry Golding that she hypocritically admitted to during the DVD commentary of A Simple Favor 

The Secrets of the Penguins narrator is in the midst of a legal war against her It Ends With Us director Justin Baldoni (M, pictured in 2024), whom she’s accused of Sєxually harᴀssing her on set 

The ᴅᴇᴀᴅpool & Wolverine actress was also accused of having two of her friends (including director Paul Feig’s wife) pose as ordinary fans with her outside the Paramount Theatre in Austin for the SXSW premiere of Another Simple Favor on March 7.

Blake reprised her role as bride-to-be Emily Nelson, who’s somehow free after being sentenced to 20 years in prison for the double murder of her father and sister, in the Italian-set sequel premiering May 1 on Prime Video.

Another Simple Favor also features Anna Kendrick, Henry Golding, Andrew Rannells, Bashir Salahuddin, Joshua Satine, Michele Morrone, Elena Sofia Ricci, Elizabeth Perkins, Alex Newell, and Allison Janney.