Pete Wicks tried out a new look as he transformed himself into the Easter Bunny for his latest campaigh with SMARTY Mobile. 

The reality star, 37, looked rather dapper as he embraced the fictional character complete with furry brown ears and even a tail. 

Making sure he still looked stylish, Pete opted for a brown suit which he wore over a white T-shirt and shiny black shoes. 

He accessorised the look with tortoise shell framed sunglᴀsses as he smouldered in snaps before handing out easter eggs in the aptly named village Good Easter in EsSєx. 

Pete teamed up with SMARTY Mobile after research revealed Brits are irritated by ‘chocflation’, with 85 per cent believing chocolate eggs have shrunk, despite still being willing to spend an average of £5.70 on a branded egg. 

Keen to get involved as he handed out eggs, Pete joked: ‘Did I need to be dressed as an Easter bunny to do this? No. 

Pete Wicks has transformed into the Easter Bunny as the star sported a pair of furry ears and tail before handing out chocolate treats in Good Easter, EsSєx 

Making sure he still looked stylish, Pete, 37, opted for a brown suit which he wore over a white T-shirt and shiny black shoes

‘But I am very happy to put a smile on people’s faces this Easter, who doesn’t want a free chocolate egg?!’

His new Easter bunny look comes after it was revealed Pete will return to present a second series of For Dogs’ Sake.

The former TOWIE star will be back for a new run of the UandW after the first series – which saw the reality star go behind the scenes at the Dogs Trust rehoming centre in Basildon – proved popular when it aired earlier this year. 

An insider told The Sun newspaper’s TVBiz column: ‘The show got a great reception when it aired earlier this year, and not just because he was still basking in the afterglow of Strictly.

‘Many viewers compared ‘For Dogs’ Sake’ to show ‘For The Love Of Dogs’, and said he was a worthy successor to the late, great Paul O’Grady who hosted the ITV show. 

‘They noticed how it was obvious just how much Pete adores canines through the four-part series.’

Pete – who reached the semi-finals of Strictly last year – admitted that he was reduced to tears several times when making the first series of For Dogs’ Sake. 

He told Radio Times: ‘Filming the series was a privilege, but also emotionally difficult. I don’t mind saying that. I cried several times. 

 He turned around to reveal his matching furry tail 

Keen to get involved as he handed out eggs, Pete joked: ‘Did I need to be dressed as an Easter bunny to do this? No’

Pete teamed up with SMARTY Mobile after research revealed Brits are irritated by ‘chocflation’, with 85 per cent believing chocolate eggs have shrunk

His new Easter bunny look comes after it was revealed Pete will return to present a second series of For Dogs’ Sake (pictured) 

It’s heartbreaking when you witness a dog arrive after a bad start in life, you can see the sadness in their eyes. 

‘It’s a series I’ve been desperate to do for a decade. Why? Well, it’s estimated that there are around 100,000 dogs in UK rescue centres. But only one in five people who get a dog, get a rescue.’

Pete has featured in several reality shows, including Celebs Go Dating and Celebrity SAS: Who Dares Wins, but has explained he is planning to focus on more serious programming after working on For Dogs’ Sake.

He said: ‘I’ve done all sorts of things on TV over the years. But now I’m at a different age than I was when I started this sort of stuff.

‘People grow and change, and that’s where I’m at now.’