Kim Kardashian is launching perfume and skincare as part of a Skims beauty line.

The reality TV star has already made several attempts to establish a beauty business by starting KKW Beauty in 2017 and Skkn By Kim in 2022, which was licensed through Coty.

But she has now reacquired her Skkn brand and will be relaunching it through her clothing and shapewear company Skims.

In statement obtained by DailyMail.com, Kim said: ‘Expanding into beauty isn’t just about growing Skims – it’s about building on the strength of the brand and bringing our approach to a whole new category.

‘Skims has always been about redefining essentials, and now we’re doing the same with beauty, skin care and fragrance.

‘With the global community we’ve built and my experience in beauty, this felt like the right next step. We’re bringing the same level of innovation, inclusivity and quality that people expect from Skims into products that will truly make a difference.

‘I’m so excited for our customers to experience beauty in a whole new way with Skims.’

Kim Kardashian is launching perfume and skincare as part of a Skims beauty line. The reality TV star has already made several attempts to establish a beauty business by starting KKW Beauty in 2017 and Skkn By Kim in 2022, which was licensed through Coty

Jens Grede, chief executive officer and co-founder of Skims, explained the Skkn brand will disappear and become a new line under the Skims umbrella, saying: ‘We are not going to be continuing the Skkn by Kim brand that Coty was doing. We are relaunching the categories under Skims.’

Kim has huge plans for Skims coming up, including a collaboration with Nike called NikeSKIMS, and she even hopes to one day hold her own fashion shows.

She told WWD.com: ‘I can absolutely see us doing a show, not like a regularly on the fashion schedule show, but maybe something a little bit more unique. ‘It would have to be an experience more than a regular show, but I would never rule anything out.’

In the interview, Kim went on to insist she’s very hands-on with her brand and even though she doesn’t design every piece, she makes sure each item gets her approval.

She explained: ‘I know every single product that we have, I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn’t get the final approval on from the detail on the sтιтching.

‘And while I don’t design everything for me… if I can, I try to at some point, even if I’m just in my closet, show people how I would wear it versus how it was styled on someone else. I love always showing our hosiery and shapewear. I think it’s really important, because I wear shapewear with everything, and I think before [Skims] – it’s not that it wasn’t accepted – it just wasn’t cool.’

Meanwhile, Kim’s pal Paris Hilton is ‘so proud’ of her fragrance empire. 

The 44-year-old released her first perfume, simply тιтled Paris Hilton, in 2004 and on Wednesday, she is marking her 20 years of collaboration with beauty manufacturer Parlux by releasing a new scent, Iconic, and she’s delighted with how far she’s come with her venture. 

But she has now reacquired her Skkn brand and will be relaunching it through her clothing and shapewear company Skims

In statement obtained by DailyMail.com, Kim said: ‘Expanding into beauty isn’t just about growing Skims – it’s about building on the strength of the brand and bringing our approach to a whole new category’

Paris told WWD: ‘My sister and I always used to go into my mom’s boudoir — she’s always been collecting fragrances her whole life, and we would just play with them.

 ‘And I remember saying to my mom, ‘One day, I’m going to have my own perfume,’ and now I’ve turned it into one of my multibillion-dollar businesses. So it just makes me so proud, just from that moment to now.’ 

Though Iconic will be available first on her fragrance website, Paris Hilton Fragrances has teamed up with a retailer for the first time, and the scent – which costs $27 for a 10ml bottle, $48 for 30ml and $80 for 100ml – will go on sale at Ulta Beauty from 20 April. 

Paris said of the partnership: ‘I’ve been shopping there for many years. ‘I love the experience of going into a store, being able to go and see everything, smell it, look at it, feel it. 

‘And I just love Ulta Beauty. I think that everything they do is amazing, and I’m also excited just to expand my brand and connect with their amazing community of beauty enthusiasts.’ 

Meanwhile, Kim’s pal Paris Hilton is ‘so proud’ of her fragrance empire. Seen in March

When it comes to personal beauty, the ‘Stars are Blind’ hitmaker thinks it ‘comes from within’. She said: ‘I think it really comes from within. I can see beauty through someone’s eyes, through their heart.

‘I think the most beautiful thing about a person is their heart and how kind they are. And I think kindness is beautiful.’ Meanwhile, Parlux praised Paris for her dedication to her fragrance empire, which is estimated to have sold more than $2.5 billion. 

President Lori Singer said: ‘Every minute, nine bottles of Paris Hilton Fragrances are sold worldwide.

‘Paris is the OG. She’s been around since the beginning. She had a vision, loved fragrance and wanted to create a brand.…It stems from her love of fragrance.’