Lord Sugar left The Apprentice fans in disbelief with a cheeky Prince Andrew joke in the boardroom on Thursday night.
The latest episode of the BBC show saw Parallel and Ascendency battle it out to make the most profit in the shopping channel task.
Unfortunately Max England’s team – made up of Max, Amber-Rose Badrudin, Dean Franklin and Chisola Chitambala – didn’t bag themselves the items that they wanted to sell, and had to try and flog a face steamer, kayak and some heated gloves.
Lord Sugar pointed out that Amber-Rose didn’t actually use the steamer on her face.
He told her: ‘I didn’t see you use it. I saw the steam coming out of it.
‘Half an hour of that would even get Prince Andrew to sweat.’
Lord Sugar left The Apprentice fans open-mouthed with a VERY cheeky Prince Andrew joke in the boardroom on Thursday night
The boardroom burst into laughter and those watching at home were left gobsmacked at the comment
Lord Sugar made the comment about Prince Andrew (pictured above) in the latest episode of the BBC show
The boardroom burst into laughter and those watching at home were left gobsmacked at the comment.
One wrote on X: ‘Careful, Sugar, or you’ll be handing those тιтles back… #TheApprentice.’
Another questioned: ‘Did he just make that joke on the BBC?’
A third added: ‘Not Lord Sugar dropping a joke on primetime.’
‘Half an hour of that would get Prince Andrew to sweat! Lord sugar taking a dig at the royals on #TheApprentice,” someone else echoed.
In an interview with BBC Newsnight back in 2019, Andrew confessed: ‘There’s a slight problem with the sweating, because I have a peculiar medical condition which is that I don’t sweat or I didn’t sweat at the time and that was…was it…
‘Yes, I didn’t sweat at the time because I had suffered what I would describe as an overdose of adrenaline in the Falklands War when I was sH๏τ at and I simply…it was almost impossible for me to sweat.
‘And it’s only because I have done a number of things in the recent past that I am starting to be able to do that again.’
Max, 30 – who is the founder of MaxPadel – was the latest entrepreneur to be fired on Thursday night.
Unfortunately Max’s team lost after making £1305.68, while Liam Snellin’s team Ascendency made £1529.63.
Speaking exclusively to MailOnline about his departure, Max said: ‘I’m proud of my efforts on the task.’
He continued: ‘I made the best decisions with the information I had at the time, and I can be proud of that.
‘And unfortunately, on this occasion, it wasn’t enough.
Fired The Apprentice star Max England hits back at Lord Sugar and BBC teammates with defiant five-word response
The senior account manager, 30 – who is founder of MaxPadel – failed to impress Lord Sugar on Thursday night after leading team Parallel in the live shopping channel task
‘I would have loved for it [to stay in the compeтιтion], but, yeah, I can leave my head held high, and I left everything out there. ‘
Former tennis player Max, who hails from Surrey, decided to bring Dean Franklin and Chisola Chitambala back into the boardroom, which meant that Amber-Rose Badrudin was free to head home to the house.
But he thinks that anyone of the team could have been sent home.
Max said: ‘If I’m honest, there was probably a reason or a justification to have fired any one of the four of us really.
‘You’ve got Amber Rose – she was saying in the boardroom that we weren’t giving her enough direction. But you saw it with the face steamer.
‘Chisola, I put her in charge of securing the best style product, which was the air fryer, and she didn’t manage to do that.
‘And Dean, you know, is wheeler dealer Dean, I put him with me so that we could choose collectively the best product. So he was equally responsible for that.
Former tennis player Max, who hails from Surrey, decided to bring Dean Franklin (second left) and Chisola Chitambala (second right) back into the boardroom
After choosing an underwhelming selection of products, Max’s team struggled to flog their items, despite Amber-Rose and Chisola’s best efforts
One of the pieces they attempted to sell was a kayak, which failed to win over viewers despite the dropping price
In a series first, viewers also saw Lord Sugar watching the live broadcasts, and he was less-than impressed
Despite a few hiccups while demonstrating their coffee machine, Liam Snellin’s team Ascendency made £1529.63, which saw them crowned winners
Read More Lord Sugar dealt brutal snub as The Apprentice star goes into business with his BBC rival 
‘But look, when you put yourself as project manager, you know you’re sticking your neck out.
‘You know you’re putting yourself in the firing line.
‘And you know, as I said in the boardroom, I think you have to, as a leader, accept responsibility for the collective right, and that’s absolutely what I did.’
When asked if he wasn’t the project manager, did he think the outcome would have been different, he told us: ‘It’s tricky isn’t it? With with hindsight.
‘I think what I’d say is that I was the right person to project manage this task, and I’m really pleased that I did, and I’m pleased that I was voted in to do so, my I do have experience working in a gallery, albeit with live sport.
‘The decisions we made It was the right thing to do, I think to play devil’s advocate.
‘If I hadn’t put myself forward as project manager, and we had lost the task, there’s a good reason to be like, “why isn’t this guy project manager? He’s worked in live streaming before.”
‘So again, it’s all conjecture at the moment, but think one of the things that, for me, was the most challenging from the task was, in the morning, you leave the morning briefing, and pick two categories, a beauty category, and the outdoor category.
‘And the outdoor category is obviously what led us to having a picnic blanket and a kayak, sub optimal product, which absolutely is the case.
‘But in the morning, we haven’t seen the products, right?
‘So when I picked outdoors, in my mind, it was, let’s get a really nice, high value item, like a lawn mower or a barbecue.
‘The timings where the summer’s coming up, like that would do really well and would have done well, I would say, but didn’t.
‘And we were in a situation where our best option was the kayak, unfortunately. It wasn’t ideal. We almost got it over the line, even with suboptimal products.
‘But absolutely that has that sits with myself and Dean and as project manager, probably does put me more in the spotlight than Dean. It is what it is.’
During Thursday’s episode, Lord Sugar told the businessman: ‘Max hasn’t impressed me very much.
‘Max made quite a lot of mistakes, picking the wrong things, picking things that he liked…
‘Max I’m going to hold you accountable and responsible for the failure of this task.
‘It is regretful, but you’re fired.’
Despite losing out on a business partnership with Lord Sugar, Max’s business is thriving.
His business plan was to go on the show and build a premium indoor paddle centre after becoming the fastest growing sport in the world.
Dean, who hit out at Max for insisting he should be Project Manager, was reprimanded by Lord Sugar for being in the bottom three for the fourth time, but was spared a firing
Speaking exclusively to MailOnline about his departure, Max said: ‘I’m proud of my efforts on the task’
Max told us: ‘My plan is still absolutely to build a premium paddle center and hopefully multiple off the back of that.
‘It just isn’t going to build with Lord sugar on this occasion.
‘You know, that is very much my focus. In the meantime, I’m also selling my own line and my own brand of paddle rackets, which are flying!
‘So one of the good things from the show is I’m out of stock at the moment on quite a number of the lines, because the uptake has been fantastic.
‘So everything in the paddle space like that is absolutely where I’m diverting my attention.
‘I think one of the kind of secondary pros of being on the show is helping to bring paddling to the mainstream in the UK. There are still an awful lot of people that don’t know what paddle is.’
The Apprentice airs Thursdays on BBC One at 9pm and is available to stream on iPlayer.
