The scaled-back promotional trail for Disney’s Snow White remake continued on Sunday, with a handful of British reality stars and influencers in attendance for a low-key screening in London.
After bosses decided to axe plans for flashy UK premiere at Leicester Square, a select number of guests were invited to the event at the Odeon cinema in the UK capital.
Among those in attendance were singer Michelle Heaton, JLS star JB Gill and former Big Brother star Imogen Thomas.
It was no surprise that some guests also brought along their children to enjoy an early glimpse at the film, with Imogen joined by her daughters Siera, 12, and Ariana, 10.
Following a series of scandals and PR nightmares that have beset the Snow White remake, Disney have scaled back the planned lavish premieres to a ‘handful’ of тιԍнтly controlled press events.
The film has previously been branded woke over fears it has prioritised its messaging over authentic storytelling.
The scaled-back promotions for Snow White continued on Sunday, with a handful of British reality stars and influencers in attendance for a screening in London (Imogen Thomas pictured)
Following a series of scandals and PR nightmares that have beset the Snow White remake, Disney have scaled back the planned premieres to a ‘handful’ of тιԍнтly controlled events
A large scale premiere had been expected to take place at Leicester Square in London, but an insider informed DailyMail.com earlier this month that a decision was made to not hold one for the upcoming movie.
‘Disney are already anticipating an anti-woke backlash against Snow White and have reduced the media schedule to just a handful of тιԍнтly controlled press events,’ the source stated.
‘That is why they have taken the highly unusual step not to host a London premiere for the film and are minimizing the amount of press questions that Rachel Zegler gets.’
On Saturday, stars Rachel Zegler and Gal Gadot attended the film’s US premiere, but it was a significantly smaller affair than would be expected for a Disney fantasy with a budget of $270 million.
Shining a light on bosses’ attempts to limit the difficult questions star Rachel Zegler could face about the film, a select number of pH๏τographers, far smaller than the number expected for a Disney premiere, were invited.
Noting the number of children that made up the guest list, the screening, held at LA’s El Capitan Theatre, took place at 3:30pm after a pre-party celebration that lasted just 90 minutes, according to Variety.
Earlier this week, bosses also raised eyebrows by holding a ‘secret’ screening in Spain where global press were shut out.
Rather than the usual list of major news outlets flocking to the scene, local Spanish influencers and families from the small city of Segovia, which boasts a population of just 51,000, were among the chosen ‘VIPs’ in attendance.
After bosses decided to axe plans for flashy UK premiere, a select number of guests, including Michelle Heaton, were invited to the event at the Odeon cinema
Strictly Come Dancing pro Neil Jones was joined by his fiancée Chyna Mills and their daughter Havana at the screening
JLS star JB Gill brought along his daughter Chaira for the event, which comes as the film faced a string of backlash for being woke
Vanessa Feltz was dressed in a dusky pink co-ord teamed with quirky matching glᴀsses as she headed to the screening
Former model Peta Todd, who is married to legendary cyclist Mark Cavendish, brought along her five children to the event
Podcast presenter was joined by her partner Olly Bretton and their baby daughter Lola
Dancer and reality star Abbie Quinnen cut a stylish figure in a chic black top and white trousers as she posed for snaps at the event
Lorraine star Ria Hebden was joined by her husband Mark and their daughter Lula for the screening, ahead of the film’s release on March 21
Yinka Bokinni was dressed in a stylish brown midi dress with a red heart print, as she arrived solo for the launch
Read More The biggest blow to woke Snow White yet: Stars attend scaled-back afternoon premiere amid backlash 
When asked by TMZ over the weekend how she feels now that Snow White is finally about to hit theaters, she answered, ‘It feels wonderful, thank you,’ but failed to comment on backlash surrounding the film.
It has also been rumored that there is a ‘feud’ behind-the-scenes with Rachel and Gal over their contrasting views on the Israeli-Palestinian conflict.
A source recently told People that the two stars ‘have nothing in common’ and added, ‘On top of that, their political views differ, adding to the tension.’
Disney’s choice comes following criticism and fears that the remake prioritized ‘woke’ messaging over authentic storytelling.
Notably, the remake has dumped the traditional romance plot because of ‘Sєxism’ and reimagined the Seven Dwarfs as a diverse group of ‘magical creatures’.
Zegler herself has also criticized David Hand’s 1937 original animated film as ‘extremely dated when it comes to the ideas of women being in roles of power and what a woman’s fit for in the world’.
‘The original cartoon came out in 1937, and very evidently so,’ she told Extra TV in 2022.
‘There’s a big focus on her love story with a guy who literally stalks her. Weird. So we didn’t do that this time.
‘We have a different approach to what I’m sure a lot of people will ᴀssume is a love story just because we cast a guy in the movie.’
‘All of Andrew’s scenes could get cut, who knows? It’s Hollywood, baby!’ she joked.
About the 1937 film, she added: ‘I was scared of the original version. I think I watched it once and never picked it up again. I’m being so serious.’
Zegler also told Variety that her version of Snow White would be dreaming about becoming a ‘fearless leader’ rather than ‘dreaming about true love’.
Sources previously revealed to DailyMail.com that Zegler’s reputation as a ‘loose cannon’ nearly got her axed from playing Snow White.
Zegler’s strong opinions have prompted some haters to vow to boycott the film.
Reflecting on comments made on social media about her casting as Snow White, Zegler insisted she doesn’t even try to wrap her head why ‘Disney adults’ would have a problem with someone Latina portraying the beloved princess.
Zegler proceeded to reveal that the line describing her character’s ‘skin as white as snow’ will reference ‘another version of Snow White that was told in history,’ in which the character ‘survived a snowstorm that occurred when she was a baby’.
Snow White has drastically scaled back its press tour with a handful of controlled screenings, following fears the remake prioritised ‘woke’ messaging over authentic storytelling
‘The king and queen decided to name her Snow White to remind her of her resilience,’ she noted. ‘One of the core points in our film for any young woman or young person is remembering how strong you actually are.’
The star also admitted that it was ‘sad’ to see so many people rip her apart for teasing that her version of Snow White would not not be saved by a prince.
Disney also sparked backlash after they announced that ‘magical creatures’ would replace the seven dwarves to ‘avoid reinforcing stereotypes’ after Game of Thrones actor Peter Dinklage criticized the ‘f****** backwards story’ last year.
Dinklage’s concerns were shared by some charities, including the Restricted Growth ᴀssociation in the UK.
The story has also been criticised as being ableist for portraying the dwarfs with lesser intelligence and Snow White seeing them as children.
Disney later said it’s ‘taking a different approach’ with Snow White’s seven companions.
In December last year, sources close to the production said Snow White’s seven ‘dwarfs’ were not going to be fully computer generated, and wouldn’t be dwarfs at all. Instead, she would be befriended by magical, forest-dwelling creatures.
