Images of Rosie Huntington-Whiteley gyrating in her underwear were designed to improve sales of her lingerie range at Marks & Spencer.
However, the moving video posters left little to the imagination and drew complaints that they were overtly Sєxual, explicit and even degrading to women.
But the Advertising Standards Agency has today dismissed those complaints ruling that the advert was not too raunchy and designed to show the range off ‘in the best possible light’.
Controversial: Rosie Huntington-Whiteley is pictured posing in floral underwear for the M&S advert. The advert drew complaints which have since been dismissed by the Advertising Standards Agency
‘Not overtly Sєxy’: The model was promoting the range that she designed for the high street giant
The 25-year-old British model and actress has been proven to have something of the Midas touch for brands she is ᴀssociated with, including M&S and Burberry.
Certainly, her lingerie range has been one of the few success stories at M&S, which has gone through troubled times in recent months.
The first video poster showed her in a green bra and knickers, turning as if posing in front of a mirror, while the second involved similar poses in a purple bra and knickers.
The third, in which she wore a flowered pattern lingerie set, was the most risqué in that she was seen turning and showing her bare back and much of her bottom.
Some people who saw the advertisements felt they were overtly Sєxual and unsuitable to be seen by children, while a number complained that they reinforced Sєxual stereotypes of women.
The Advertising Standards Authority (ASA) has issued a ruling today rejecting a total of seven complaints and clearing the video posters to run again.
