She’s credited with creating the ‘brat girl summer’ trend.
And Charli XCX ticked off another incredible feat this week as she was named the latest SKIMS ambᴀssador and promoted the new Cotton Rib and Cotton Fleece styles in a racy pH๏τoshoot.
The singer, 32, looked incredible as she posed in a white cotton bralet and girl boxers while rainsoaked.
She put her enviably toned abs on display while writhing around in the water and posing seductively for celebrated pH๏τographer Petra Collins.
Charli has been enjoying a career high following the release of her sixth album brat and thus inspiring the brat trend.
Brats are edgy, or in the words of Charli XCX during a BBC interview, they are: ‘Trashy. Just like a pack of cigs and, like, a Bic lighter. And, like, a strappy white top. With no bra. That’s, like, kind of all you need.’
Now Charli has christened SKIMS as brat, sharing: ‘SKIMS empowers people to feel confident in their own skin, which is the essence of Brat.
‘I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.
‘Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, Sєxy pieces. Also the puppies were beyond cute.’
SKIMS co-founder Kim Kardashian said of the signing: ‘Having Charli XCX as the face of our new SKIMS campaign is so exciting.
‘She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond.
‘This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.’
SKIMS Cotton collections will be available for purchase at SKIMS.com on Wednesday, August 21.