Romeo Beckham revealed his mortification after he was confronted with a huge billboard of his dad David posing in nothing but his underwear in his latest sizzling pH๏τoshoot.

The 22-year-old took to his Instagram Stories during the early hours of Thursday morning to reveal he was heading off to Italy.

However, he was aghast to walk past a store front for BOSS displaying a huge poster of his famous father, 49, leaving little to the imagination in his latest underwear campaign with the brand.

David went viral in January after revealing his more risqué shoot yet in partnership with BOSS, stripping off to flaunt his washboard abs in a string of sultry snaps.

Fans went wild for the jaw-dropping pH๏τos, while his wife Victoria showed her delight by sharing the snaps with the caption: ‘My boss’, with a wink face emoji.

However, it seems the couple’s children were less thrilled at seeing their dad posing up a storm in his underwear, with Romeo taking to his Instagram to voice his embarrᴀssment.

Romeo Beckham revealed his mortification after he was confronted with a huge billboard of his dad David posing in nothing but his underwear in his latest sizzling pH๏τoshoot

The 22-year-old was aghast to walk past a store front for BOSS displaying a huge poster of his famous father, 49, leaving little to the imagination in his latest underwear campaign with the brand (pictured)

Taking a snap of the daring window display, he sarcastically wrote: ‘Cheers exactly what I wanted to see at 6am @davidbeckham’.

However, David showed he wasn’t at all ashamed of his sculpted physique, as the he reshared the post to his own Story and cheekily quipped: ‘You’re [sic] welcome @romeobeckham’.

The footballer set temperatures soaring earlier this year, with his new partnership to launch the BOSS ONE Bodywear collection.

He proudly showcased his sculpted physique and tattooed torso in a number of the brand’s new range, including a tiny pair of black hip briefs.

And alongside the racy pH๏τoshoot, he left fans in an even greater H๏τ swear with an accompanying video advertisement.

The ad includes voyeuristic full frontal nudity, a Sєxy shower scene and X-rated close up crotch sH๏τs to make anyone blush.

It was quietly released after David posted a much tamer video on social media which showed him emerging from a classic Aston DB5 in a sharp black suit before strutting down a dimly lit tunnel.

The footballing legend then proceeded to strip off the two-piece suit, ripping off his tie before removing his jacket and shirt.

David sent fans wild in January after revealing his more risqué shoot yet in partnership with BOSS, stripping off to flaunt his washboard abs in a string of sultry snaps (pictured) 

However, it seems the couple’s children were less thrilled at seeing their dad posing up a storm in his underwear, with Romeo (pictured) taking to his Instagram to voice his embarrᴀssment

Taking a snap of the daring window display, he sarcastically wrote: ‘Cheers exactly what I wanted to see at 6am @davidbeckham’

As David began to strip off, a group of people at a party in the opposite building caught sight of his rippling physique and eagerly watched him from afar.

Wearing just a pair of BOSS boxers, David relaxed in his apartment, playing pool and doing pull ups on a bar – with jaw-dropping results.

A series of tantalising close up sH๏τs followed, before the father-of-four made his way to the shower, and getting his black soaking wet, before cheekily whipping them off.

The X-rated clip ends with a woman at the party giving David a flirty smile as he smirks back following his full frontal display.

While he is also well-known penchant for fine wine, David revealed he had to sacrifice booze for the BOSS shoot.

The athlete revealed at MIP London last month that he cut out all alcohol for 14 weeks in order to get in peak shape

He said: ‘I actually told my team, I’m not going back into my underwear. And then we signed the Boss deal.

‘And the Boss guys so nicely said, and I was under quite a bit of pressure at that point, so I agreed to it, and then I trained for 14 weeks. And someone that loves food and wine, I cut that out for 14 weeks and just went for it.’

And alongside the racy pH๏τoshoot, he left fans in an even greater H๏τ swear with an accompanying video advertisement 

David has been showing off his incredibly ripped physique more frequently in the run-up to his milestone 50th birthday.

In a new interview with Men’s Health magazine, he showcased his impressive physical prowess as he demonstrated his hectic schedule at the gym and performed a series of press ups and pull ups. 

He also explained he enjoys playing padel three times a week as well as working out everyday with wife Victoria to maintain his jaw-dropping physique.

On working out with the fashion designer, he said he ‘loves’ training with her but often gives her ‘a lot of grief’ during their workout.

But asked if he is worried about turning 50 in May, David said it ‘doesn’t bother him one bit’.

He said: ‘As long as I’m fit and healthy and my family are healthy, that’s all I care about. I’m really happy. I’ve got the business and an amazing family. My kids are all working hard, and they’ve all got pᴀssions, and that’s what’s important to me.’