Kim Kardashian’s latest SKIMS marketing stunt has been ridiculed by fans. 

The reality TV star’s, 44, clothing brand installed a 60-foot balloon, shaped like Kim in a ʙικιɴι, lying horizontally in the middle of New York City’s Times Square on Tuesday.

The installation celebrates their new swimwear collection, and sees the busty blow-up doll wear a cheeky blue triangle top and bottoms, identical to the one worn by the mother-of-four in a recent pH๏τoshoot. 

The doll’s arms are placed over her head, and underneath there is a blue deck with the brand’s logo. 

After the installation appeared in the middle of the city, fans quickly roasted it online, with one writing that the Kim doll ‘looks embarrᴀssed to be there.’ 

Others dubbed the giant ballon ‘terrifying’ and joked that onlookers should ‘run for their lives.’

Kim Kardashian’s SKIMS brand launched a giant 60-foot ʙικιɴι balloon in Times Square to promote their latest swimwear collection 

The installation sees the blow-up doll wear a cheeky blue triangle top and bottoms, identical to the one worn by the mother-of-four in a recent pH๏τoshoot

Another comment read: ‘This so beyond weird.’ 

‘Nah there’s children around. This ain’t it.’ 

‘I love skims and this is so awful,’ someone else added.

Read More Kim Kardashian flashes her chest in wet shirt

‘Such an unrealistic representation of a women’s body.’

‘Tacky AF, tone deaf, ego centric. Maybe the worst product campaign launch ever.’

The comments continued, with another fan writing, ‘This is so repulsive.’

‘To whomever at the city council who approved this: are you ok?’

‘That’s too much now …..!!!!! Violating public place.’

‘This is weirddddd,’ someone else chimed in. 

Kim shared an image of the doll to her Instagram Stories, writing, ‘OMG… I cannot believe there is a 60 foot float of me in SKIMS Swim in the middle of Times Square.’ 

The doll’s arms are placed over her head, and underneath there is a blue deck with the brand’s logo

Fans could admire the blow-up balloon from all angles 

Onlookers were pictured examining the doll 

The balloon featured Kim’s famous hourglᴀss curves

A fan was seen grabbing a selfie with Kim’s busty doll 

Kim shared an image of the doll to her Instagram Stories, writing, ‘OMG… I cannot believe there is a 60 foot float of me in SKIMS Swim in the middle of Times Square’

After the installation appeared in the middle of the city, fans quickly roasted it online, with one writing that the Kim doll ‘looks embarrᴀssed to be there’

Kim’s brand posted pH๏τos of the doll to their Instagram as well, with the caption, ‘SKIMS Swim takes over Times Square.’ 

It comes after Kim’s sizzling promotion of the latest swimwear collection, set to launch on March 6.

Kim shared several new pinup images to Instagram on Monday.

In many of the pH๏τos she was flashing her ample chest in a white wet low-cut bra top. 

Kim added sky blue string ʙικιɴι bottoms as she posed on a pristine white sand beach.

Another set of pH๏τos showed her in a Sєxy leopard print swimsuit. 

‘Coming March 6: New Swim Shop,’ the caption read.

‘Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again).’

Kim’s sister Khloe Kardashian took to the comments section to write, ‘Damn.’

This comes the day after the single beauty hit the Vanity Fair Oscar party in Beverly Hills with sisters Kendall and Kylie Jenner.

The reality TV star arrived at the Wallis Annenberg Center for the Performing Arts in Beverly Hills donning a dramatic wedding-gown inspired Balenciaga dress.

The sleeveless ball gown bore an uncanny resemblance to the Vera Wang dress the star wore during her short-lived marriage to basketball player Kris Humphries in 2011.

Fans poked fun of the gown’s wrinkled material as well as her strong tan, with one saying the dress looked like ‘toilet paper’ and ‘wrinkled sheets’ and another calling it ‘a used napkin.’ 

Kim has been busy promoting a number of looks from the upcoming line

SKIMS’ latest swimwear collection is set to launch on March 6

While at the event Kim caught up with retired tennis champion Serena Williams, 43. Serena sizzled in a sleeveless black sequin gown with a thigh high slit.

The duo also mingled with rock and roll royalty Mick Jagger, 81, and his girlfriend Melanie Hamrick, 37.

Kim also caught up with former best friend Paris Hilton, 44, who stunned in a silver metallic dress.

While Kim was flying solo, her younger half-sister Kylie attended the party with boyfriend Timothée Chalamet, 29.