Kate Hudson has landed a new partnership.

The Oscar-nominated actress is the new face of Joico as she was seen showing off her long, healthy blonde hair in a new image shared to DailyMail.com.

‘Good hair brings a lot of joy, let’s be honest,’ Hudson told People. ‘That little thing can change the way I feel in a day. I just love that.’

She also shared that she is half Italian: ‘I’m half Italian and I have this brown copper hair with dark blonde in it. My actual hair color is much more dark blonde, caramel, red. I remember being 14 and I’d grown my hair out really long and I’d been brushing it so much and everyone always said I had a lion’s mane.

‘And I realized that I had curly hair and when I didn’t brush my hair, I had these waves and curls. That was the greatest moment — I was so happy. 

‘Then I started diffusing it. That was the first time I played with the fact that my hair had real texture to it. That actually brought me joy.’

Kate Hudson has landed a new partnership. The Oscar-nominated actress is the new face of Joico as she was seen showing off her long, healthy blonde hair in new images shared to DailyMail.com

Hudson even had her hair done by the Joico team during the premiere of her new show Running Point on Thursday

‘Have you heard the news?! Joico proudly welcomes our new Global Celebrity Spokesperson…Kate Hudson!’ a note said.

‘Get ready for a year of sparkle and excitement as this iconic actress, singer, and entrepreneur joins Joico in celebrating our milestone 50th Anniversary with a tantalizing glimpse into her joi-filled world!

‘We’ll be redefining healthy hair with Kate’s infectious positivity and playful spirit — front and center all year long.’

Hudson even had her hair done by the Joico team during the premiere of her new show Running Point on Thursday. Joico is celebrating an incredible milestone: 50 years of healthy hair innovations. 

Hudson has joined the brand as its Global Celebrity Spokesperson.

‘Building on a trusted heritage in salons, the healthy hair brand is now bringing that same salon-quality experience directly to consumers through multiple channels, making luxury hair care accessible and personal. With its 50-year history of creating haircare that delivers real results, the campaign with Hudson will highlight Redefining healthy hair. Since forever,’ a press release stated.

The brand’s campaign and partnership with Hudson will launch in February 2025 and last through the end of the first quarter of 2026. 

Hudson will be prominently featured throughout advertising for the brand in all digital mediums including social media globally, and in print and in-store advertising and merchandising for the brand’s North American markets.

The creative concept for the campaign, filmed on location in Southern California with Hudson capitalizes on her ‘innate playfulness,’ the company said. 

‘Joi lessons with Kate Hudson,’ is the brand’s take on ‘finding joi’ while staying authentic and delivering an easygoing-chic. 

The campaign will show a glimpse into Hudson’s world and how she finds ‘joi.’

Hudson looked sensational in this strappy gold gown that made the most of her figure

The campaign will place the legacy brand front and center for many at-home consumers, while speaking to the professional hairdresser community and continuing its support and engagement with its primary audience

The campaign will place the legacy brand front and center for many at-home consumers, while speaking to the professional hairdresser community and continuing its support and engagement with its primary audience.

Hudson is a Golden Globe Award winner and Academy Award-nominated actress, singer/songwriter, producer, entrepreneur, and bestselling author. She is best known for her roles in ‘Almost Famous,’ ‘How to Lose a Guy in 10 Days,’ and ‘Bride Wars,’ which she also produced. 

She co-starred with Mark Wahlberg in ‘Deepwater Horizon,’ ‘Marshall,’ opposite Chadwick Boseman and Sterling K. Brown and was nominated for a Golden Globe for her performance in ‘Music.’ 

She co-starred opposite Octavia Spencer in the Apple TV+ series, ‘Truth Be Told,’ and starred in Ana Lily Amirpour’s mystery thriller ‘Mona Lisa and the Blood Moon.’ She was part of the all-star ensemble of the global smash hit, ‘Glᴀss Onion: A Knives Out Mystery,’ streaming on Netflix. 

(L-R) Brenda Song, Mindy Kaling, Jeanie Buss, Hudson and Linda Rambis 

Kate’s critically-acclaimed debut album, ‘Glorious’, was released in May 2024 and the Deluxe Edition of the album is available now. 

She will star in the upcoming Netflix series, ‘Running Point’, which premieres in February. 

Her performance in Max Minghella’s ‘Shell,’ which had its World Premiere at the Toronto Film Festival, garnered rave reviews and she stars opposite Hugh Jackman in Craig Brewer’s upcoming musical drama, ‘Song Sung Blue,’ for Focus Features. In 2013, Kate co-founded Fabletics, a global lifestyle brand centered on inclusivity and community. 

She continued to expand her wellness empire with her new line of all-natural holistic nutritional supplements, INBLOOM, introduced in 2020. Kate became a New York Times bestselling author in 2013, with her first book Pretty Happy: Healthy Ways to Love Your Body, which was published by HarperCollins/Dey Street Books and her second book Pretty Fun: Creating & Celebrating a Lifetime of Tradition in 2017.