Kendall Jenner took on the role of bartender as she served 818 Tequila cocktails at the grand opening of Amaya Modern Mexican inside The Cosmopolitan of Las Vegas.

On Friday evening, the supermodel, 29, surprised guests as she cheerfully handed out drinks made with her award-winning alcohol brand. 

For the occasion, the reality star, who named her company after the postal code of her hometown of Calabasas, rocked an espresso brown minidress that showed off her tan and toned legs.

After preparing a number of drinks, including a few spicy margaritas, the Vogue cover girl let loose as she sat down with friends and enjoyed an alcoholic beverages of her own. 

She also indulged in some chips and guacamole at the new, upscale Mexican restaurant.

Jenner has stepped behind the bar to promote 818 Tequila, which she launched in 2021, numerous times, most recently in September, while visiting College Station, Texas. 

Kendall Jenner took on the role of bartender as she served 818 Tequila cocktails at the grand opening of Amaya Modern Mexican inside The Cosmopolitan of Las Vegas 

Last February, she visited a local bar in Tuscaloosa, Alabama, which was full of college students.

The runway maven received an enthusiastic welcome from swarms of college students as she took shoots and poured margaritas.

Read MoreEXCLUSIVE Kendall Jenner introduces her ‘fun’ 818 Tequila espresso martini

Jenner then headed to Athens, Georgia, where she visited a local club and led the attendees in a chant in support of the University of Georgia’s Bulldogs.

The social media powerhouse then surprised several fans by showing up at a house party with boxes of pizza and a sizable bottle of 818 Tequila. 

The model’s first college tour for her company took place in October 2023, and she visited several locations in the Midwest in order to raise 818 Tequila’s public profile.

The entrepreneur spoke about her brand during an interview with Harper’s Bazaar Australia and opened up about what drew her to the tequila business.

‘I grew up in California, and my family always had an interest in tequila. I was fascinated by the history of sipping tequila and the production that went into it,’ she said.

Jenner then stated that she set out to start a spirits brand that would appeal to younger audiences. 

On Friday evening, the supermodel, 29, surprised guests as she cheerfully handed out drinks made with her award-winning alcohol brand 

For the occasion, the reality star, who named her company after the postal code of her hometown of Calabasas, rocked an espresso brown minidress that showed off her tan and toned legs 

After preparing a number of drinks, including a few spicy margaritas, the Vogue cover girl let loose as she sat down with friends and enjoyed an alcoholic beverages of her own 

‘I wanted to create something that resonated differently, with a high level of quality that spoke to a new generation of tequila consumers,’ she said.

The model also expressed that she intended for 818 Tequila to set a new standard for female-owned liquor companies.

‘I felt that the market was historically male-dominated — if you look at labels and marketing campaigns from other brands in years past, there are a lot of similarities. I wanted to craft something that could appeal to everyone,’ she stated.

Since launching her company, it has become one of the fastest-growing brands in the compeтιтive tequila market. 

She also indulged in some chips and guacamole at the new, upscale Mexican restaurant 

Jenner has stepped behind the bar to promote 818 Tequila, which she launched in 2021, numerous times, most recently in September, while visiting College Station, Texas 

The tequila tycoon also told BAZAAR Australia/New Zealand that the inspiration behind the brand’s name was that it is ‘the area code of Calabasas.’ 

‘The 818 area code may be home to me, but the earth is home to all of us, and I wanted a name and brand that could speak to that,’ she said. 

While creating the brand, she wanted to focus on operating as sustainably as possible. 

‘I think people in my generation have grown up with this sense of unease and frustration seeing what’s happening to our planet, and a lot of us share this desire to step in and make a change in our own way,’ Jenner said. ‘From the beginning at 818, I wanted that to be a priority.’ 

As for what comes to her mind when she thinks of tequila, the star said: ‘That’s an easy one: the evenings I’ve spent with my friends, sipping 818 and talking about everything in the world. Great tequila can bring people together in such amazing ways.’