She’s usually in a glitzy ballgown, stilettos and full glam.

Now Holly Willoughby is swapping heels for a hike as she signs a new lucrative fashion deal to bring out her own range of boots.

After wearing Grenson’s boots for her stint on I’m A Celebrity in 2018, they sold out almost immediately.

Crashing the website, the £255 black lace ups found Grenson shipping out 400 pairs an hour during the three-week series.

Also wearing them in her new Netflix series Bear Hunt which premieres next week, Holly, 43, is now bringing out her own range of Nannette style boot.

In the collection there are three styles, which Holly wore all through filming, that are black leather, tan and embossed snakeskin leather.

Holly Willoughby put on a very leggy display as she swapped her heels for hiking boots in a new collection with Grenson after filming her new Bear Hunt Netflix series

The presenter has signed a new lucrative fashion deal to bring out her own range of boots after wearing them in her new Netflix series Bear Hunt which premieres next week

Priced at £365, Holly designed the boots with brand by ‘outlining exactly what she wants out of boot’.

The three styles include ankle straps, a ‘western theme’, laces and a small heel.

For the new campaign Holly can be seen in a black leather strappy maxi dress, running away from the camera whilst wearing the black leather style.

In another she has styled the snakeskin boots with a green turtleneck jumper dress.

In one sH๏τ is then wearing the brown style with blue socks, a burgundy jumper and a black miniskirt.

The final picture sees her sitting on the floor in snakeskin boots in a blue and brown cardigan with a brown miniskirt.

Clearly built for durability, the latest Bear Hunt images see the Holly hanging out of the side of a helicopter in the same boots as well as walking in them through the Central American jungle.

The presenter took some time away from screens and the red carpet, aside from her role on Dancing On Ice, after a ‘graphic’ kidnap and murder plot against her was revealed.

For the new campaign Holly can be seen in a black leather strappy maxi dress, running away from the camera whilst wearing the black leather style 

In one sH๏τ is then wearing the brown style with blue socks, a burgundy jumper and a black miniskirt

Read More Holly Willoughby wows as she leans out of a helicopter ahead of Netflix series Celebrity Bear Hunt

She made her red carpet return back in September for the National Television Awards, before joining Stephen Mulhern on the revived game show You Bet! in December and hosts the upcoming Celebrity Bear Hunt on Netflix.

The Bear Hunt is said to be a brutal game of cat and mouse where they’ll be hunted down by Bear Grylls himself and, if captured, face elimination from the show.

Show bosses have pulled out all the stops with their latest line-up which features Spice Girl Mel B, Strictly judge Shirley Ballas, Boris Becker and model Lottie Moss.

Also joining the A-list line-up is Inbetweeners star Joe Thomas, Laurence Llewelyn-Bowen, Steph McGovern, Una Healy, Kila Bokinni, Leomie Anerson and Danny Cipriani.