In a bold move for 2025, Gorgie Energy Drinks have tapped into the youthful exuberance of Jordyn Jones to lead their latest campaign. Known for her infectious energy both on stage and online, Jones embodies the spirit of Gorgie – a brand that’s all about bringing energy to life in a way that’s both fun and healthy.

The Partnership: Announced on December 20, 2024, this partnership positions Jones as the face of Gorgie’s new campaign, aiming to resonate with an audience looking for energy drinks that offer more than just a caffeine boost.

Gorgie, with its focus on natural ingredients like green tea, biotin, and B vitamins, finds a perfect ambᴀssador in Jones, whose lifestyle reflects the brand’s ethos of wellness without compromise. Her involvement goes beyond mere endorsement; she’s set to influence product development and community engagement, highlighting her role as more than just a face but a voice for the brand’s community.

Impact on Brand Image: Gorgie Energy Drinks have always aimed at differentiating themselves in a crowded market with their commitment to zero sugar, low calorie options, and natural flavors.

By ᴀssociating with Jones, who has a significant following on social media platforms like Instagram, the brand not only gains visibility but also credibility among younger demographics who value authenticity and health. This collaboration is set to amplify Gorgie’s message of energy drinks that are “good for you and good tasting”.