Some of 2024’s buzziest fashion moments have come not from the runways or red carpets, but from product promotion. This year, celebs reached new heights of selling things, with the industry’s A-est A-listers hawking liqueur, gummy vitamins, and more.

When serving looks is your full-time job, celebs naturally bring that same energy to their side hustles. The most notable example of this is Bella Hadid, who has churned out a litany of high-fashion moments in honor of her fragrance brand, Ôrebella.

To announce the brand’s latest offering, Hadid did what she does best: got dressed. Instead of vintage Versace, Dior, or Roberto Cavalli—seen in other Ôrebella promo appearances—she embraced the under-wear-as-pants trend.

The model posed on a pillow-laden daybed wearing a slinky lace set in classic white, to match the new soft-cover journal ‘Ôrəbella is offering. She also wore not one, but two pairs of undies, layering a high-waist black number underneath her lacy white statement panties.