Fearless style plate Zendaya has come a long way since she posed for cameras at Justin Bieber’s Never Say Never showcase as a bright-eyed teenage Disney star – which marked the actor’s first major Hollywood premiere. Her love affair with fashion was instantaneous, but not always easy. Zendaya’s stylist Law Roach came up with a long-term plan – “I was like an architect working on a blueprint,” he has previously told British Vogue – to evolve her image from sweet princess to Gen-Z trailblazer.
Central to his plan was the Who Wore It Best? column: an archaic fixture in weekly glossies. By dressing his client in the same looks worn by high-profile stars – but “better” – Roach quickly got Zendaya’s name on the map. Emerging designers were happy to lend looks to the rising star and big-name brands started taking notice, opening doors that were previously closed. Now that Zendaya can have her pick of any house, Roach’s mission “to help an amazing girl show the world what I saw in her,” seems hard to fathom.
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